Trade Marketing / Channel coordinator

About this Position

Develop and implement Trade Marketing strategies for Henkel’s Adhesives business, ensuring effective execution across sales channels, driving profitable brand growth, strengthening relationships with key customers, and optimizing the shopper experience at the point of sale. 

What you´ll do

• Design and execute the annual Trade Marketing plan aligned with the company’s commercial objectives.
• Lead brand activation strategies across different channels in Guatemala (retail, distribution, hardware stores, e-commerce, and professional channels), as well as in El Salvador, Honduras, and the Caribbean.
• Manage product launches, promotions, and point-of-sale campaigns.
• Develop POP materials and sales tools that enhance brand visibility and conversion.
• Analyze performance indicators, including sell-in, sell-out, market share, and promotional ROI.
• Identify growth opportunities by channel, category, and customer.
• Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams.
• Manage Trade Marketing budgets, ensuring efficient allocation and return on investment.
• Lead negotiations of promotional activities and joint business plans with strategic customers.
• Oversee field execution of Trade Marketing strategies, ensuring adherence to excellence standards.

What makes you a good fit

• Experience in Trade Marketing, Marketing, or Sales.
• Experience managing regional customers and distributors.
• Proven track record in implementing commercial growth strategies.
• Negotiation and key account management.
• Commercial analysis, profitability management, and KPI tracking.
• Soft Skills: Team leadership, Strategic thinking, Results-oriented mindset, Analytical skills, Effective communication, Influencing and negotiation skills, Project management, Adaptability to change, Problem-solving and Customer-centric approach.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.