Brand Lead - Consumer Brands (d/f/m)
About this role
About this Position
What you´ll do
- Develop and independently implement marketing strategies and activities based on in-depth market research and analysis for brands such as Persil, Somat, and Schwarzkopf
- Develop and recommend strategies in close collaboration with market research, media planning, key account management, and creative agencies
- Plan and manage brands through market share and competitive analyses, as well as the creation of contribution margin targets
- Take responsibility for format strategy, including pricing
- Actively contribute to creative processes and analyze potential new products
- Support the development of marketing and POS materials
What makes you a good fit
- Completed degree in business administration with a focus on marketing
- 5 years of professional experience in brand management/product management in FMCG
- Strong numerical affinity, high analytical thinking, and accuracy
- Strong interpersonal and communication skills, personal commitment, and assertiveness
- Independence and initiative combined with team spirit and flexibility
- Excellent German and very good English language skills
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Company Pension Plan 100% financed by Henkel
- MEGA Preventive Health Insurance
- CareFlex Supplementary Care Insurance
- Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.
Company at a glance
Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.
Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.
Imprint: http://www.henkel.com/imprint
Data Privacy: https://www.henkel.com/data-protection-statement-social-media
Top Benefits
- Flexible work scheme
- Hybrid work model
- Work from anywhere policy
- Growth opportunities
- Health and preventive care programs
- Gender-neutral parental leave
- Employee Share Plan
- Company Pension Plan
- Preventive Health Insurance
- Supplementary Care Insurance
- My Henkel Bike
- Jobticket
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