Local Sales Manager
About this role
Hearst Television has an exceptional opportunity for a dynamic Local Sales Manager in one of the fastest growing and most beautiful markets in the country. Gulf Coast News, the NBC and ABC affiliates in Ft. Myers, FL, is looking for a sales leader who can contribute to a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement along with a strong desire to grow our team are top priorities. You will report to the Director of Sales.
At Hearst Television, you'll work for one of the nation's premier media companies, backed by trusted journalism, powerful brands and industry-leading digital capabilities. We invest in our people through professional development, career advancement and a culture built on collaboration and innovation.
Responsibilities
With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities
Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations
Coach and develop Account Executives through consistent one-on-one coaching, planning and performance feedback.
Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients
Help forecast revenue throughout the year to exceed quarterly and annual forecasts
Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue
Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile
Advise the Research Director on the creation of research pieces to help with our sales efforts
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
Support local sellers in sales presentations to multiple points of contact within client/agency personnel
Evaluate seller performance and provide feedback
Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals
Requirements
3+ years media sales management experience
- Produce revenue for us and our clients
Analyze issues thoroughly to make decisions
- Create persuasive sales presentations
- Have a passion to build client relationships, internal and external
Have a history of achieving budgets on multiple platforms
You are an accomplished negotiator
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
Have experience in new business development
Have an excellent understanding of how to price and manage inventory
Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
Have a passion to develop a successful team of media sales executives
Valid driver's license and reliable automobile
- Related military experience will be considered
- In-person attendance is required
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical I Dental I Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Company at a glance
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 30 daily and 50 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.
Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
Top Benefits
- Medical
- Dental
- Vision
- 401(k) matching
- Emotional wellness support
- Paid time off
- Paid parental leave
- LGBTQ+ health services
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