Director, Measurement & Insights
About this role
About Us
At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful.
With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy.
The Role
You'll build and lead #paid's measurement function from the ground up—starting hands-on as a team of two and growing into a leader as the capability and pod scale. This role reports into the CX Ops team, where you'll own the infrastructure, processes, and strategy that answer "Did it work?" for every campaign. You'll partner closely with our platform data engineering team on advanced tooling while personally building the daily dashboards and queries that drive decisions from day one.
\nKey Responsibilities- Build measurement infrastructure from scratch: Design and implement queries, dashboards, and daily internal views that surface campaign performance before traditional 30–45 day post-campaign analysis. Own the infrastructure personally in the early stage.
- Define the reporting playbook: Establish what gets packaged for weekly brand-facing updates versus deeper post-campaign analysis (PCA). Set the cadence and structure that scales as the function grows.
- Drive early-stage insights: Lead two-week measurement checkpoints on qualifying campaigns, working alongside CSMs to deliver 1st-party and insight-based findings that clients can act on.
- Shape pre-sale success criteria: Partner with Sales and Strategy to ensure every campaign launches with clearly articulated, measurable success metrics that your measurement process can confidently answer against.
- Master the complete data picture: Own both first-party data (platform, organic results) and third-party data (brand lift, foot traffic, attribution) to build a holistic measurement model.
- Productize custom measurement: Build custom and complex measurement into a paid, revenue-bearing line item. Own both the capability and its commercial accountability.
- Coach and scale: Grow the measurement analyst on the team and build the systems and processes that enable a technical pod as the function matures.
Experience & Technical Skills
- 10+ years in marketing, media, or measurement strategy—with proven hands-on expertise in both first-party and third-party data.
- 5+ years managing and developing people, with a track record of building capability, not just running what exists.
- Fluency writing SQL and building dashboards—you're a genuine player-coach who ships code alongside strategy.
- Proven ability to build measurement from 0-to-1. You've stood up a capability from scratch before, not inherited a mature operation.
- Background in agency, adtech, martech, or measurement platforms. For Measurement: analytics or measurement leaders from adtech/martech platforms are explicitly in scope. Other SaaS backgrounds don't translate to this role.
Soft Skills & Working Style
- Automation-first mindset: You templatize and systematize rather than hand-crank reports. You'd rather invest time building reusable solutions than repeating manual work.
- Translates data into narrative: You can take complex measurement findings and tell a story that non-technical brands and CSMs can understand and act on.
- Bias to ship: You choose "useful today" over "perfect in 45 days." You're comfortable with 80% solutions that inform decisions now.
- Influences without authority: You own outcomes while the data stack lives with engineering. You know how to partner, advocate, and move things forward across functions.
- Comfortable in ambiguity: You thrive in greenfield environments where processes don't exist yet. You stay hands-on and can operate in chaos without needing a mature team around you.
- Specific experience with creator or influencer measurement.
- Track record of productizing measurement into a revenue-generating line item.
- Experience building under resource constraints while partnering with an engineering dependency.
- Fluency working directly with product and engineering teams on measurement tooling and infrastructure.
Equal Employment Opportunity
#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
Company at a glance
#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney.
Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience.
The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing.
Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami.
Top Benefits
- Variable pay
- Stock options
- Perks
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