About this role
Digital Marketing Specialist
B2B Demand Generation · Remote — Colombia · Digital Marketing · Reports to: Digital Marketing & ABM Manager
ROLE SUMMARY
GP Strategies is The Learning Velocity Company™ — a global leader in workforce transformation, helping the world's largest organizations build capability and grow through their people. We're looking for a Digital Marketing Specialist to own our email marketing and HubSpot-driven campaigns, and bring our B2B paid media to life across LinkedIn and Google — working closely with the Digital Marketing & ABM Manager to drive pipeline and brand visibility for GP Strategies globally.
This is a great fit for someone who enjoys owning campaigns end-to-end, is comfortable working with data, and is motivated to keep learning and improving with every iteration.
KEY RESPONSIBILITIES
Build and execute email marketing campaigns and nurture flows — from content coordination through deployment — using HubSpot Marketing Hub
Own campaign execution in HubSpot: segmentation, workflows, asset assignment, and UTM tracking
Plan, build, and manage B2B paid media campaigns, primarily across LinkedIn Ads and Google Ads (Search & Display), including conversion tracking setup
Develop and optimize audience targeting, ad copy, and creative assets for each channel and persona
Monitor campaign performance and deliver regular insights and recommendations to stakeholders
Run A/B tests across ads and email campaigns, documenting learnings for continuous improvement
Register and manage campaigns through our governance process — intake, approvals, and go-to-market (GTM) readiness checks
Coordinate with content, creative, and web teams on landing pages and campaign-related assets
Partner with RevOps/Marketing Ops on lead data quality, attribution, and reporting
Support ABM initiatives, including account targeting and campaign execution
QUALIFICATIONS
Required
HubSpot Marketing Hub experience (intermediate level, 2–3+ years) — running email campaigns, segmentation, workflows, and asset management
Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads, including conversion tracking setup, from setup through optimization
Experience reporting on campaign performance using GA4 and Looker Studio (or similar tools)
3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing
A data-driven mindset — comfortable making decisions from campaign performance, not instinct
Advanced English (C1 or above), written and spoken, with strong B2B copywriting skills
Ability to translate strategic messaging into campaign execution
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred (nice to have)
Experience marketing to enterprise B2B audiences with complex, longer sales cycles (SaaS, tech, professional services, or similar)
Google Ads or LinkedIn Marketing Solutions certification
Familiarity with Google Tag Manager or Power BI
Experience with ABM platforms (Demandbase, 6sense, Apollo.io, or similar)
Experience supporting ABM programs or named-account campaigns
Familiarity with AI tools for marketing optimization
Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent)
WHAT WE OFFER
100% remote work with global collaboration
Exposure to international teams and Fortune 500 clients
Direct impact on revenue and pipeline growth
Long-term career development opportunities
A collaborative environment balancing strategy and execution
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