Founding GTM Lead

This role is for a hands-on, AI-native marketer who will build GovSignals’ go-to-market foundation by wiring LLM-driven workflows and automation into a scalable growth engine; you’ll work directly with the founding team to turn technical AI capabilities into clear narratives and measurable growth. This is a founding GTM position where shipping systems matters more than managing campaigns.

What you'll do

• Build an AI-powered GTM engine with enrichment pipelines, LLM-driven personalization, and agentic outbound workflows.
• Operate and integrate tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs/LLM APIs.
• Run high-velocity growth experiments on messaging, channels, and ICPs, shipping daily and iterating weekly.
• Translate technical AI and product details into decks, demos, one-pagers, case studies, and landing pages.
• Design and execute end-to-end campaigns across email, paid/social, webinars, conferences, and ABM for federal primes, contractors, and agencies.
• Own funnel metrics (CAC, LTV, conversion), build dashboards, and refine strategy based on data.
• Partner cross-functionally with product, sales, and deployment to align GTM with ICPs and delivery.

What GovSignals is looking for

• 3–8 years in marketing, growth, or GTM, preferably at early-stage or high-growth startups.
• Proven experience building marketing systems from scratch: automation, attribution, and integrations.
• AI-native workflow builder who uses LLMs for enrichment, personalization, classification, and writing and who has shipped automations across platforms.
• Comfortable with APIs and automation builders even if not writing production code.
• Experience marketing AI/ML, developer tools, or SaaS and familiarity with GovTech, compliance, or federal contracting ecosystems.
• Strong communicator who can translate technical product details into customer-facing narratives.