Product Marketing Manager, Ads Measurement

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, partner marketing, or business development within the technology, advertising, or digital media industry.
• Experience in developing and executing go-to-market plans for B2B technology products or software-as-a-service (SaaS) platforms.
• Experience with advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), multi-touch attribution (MTA), and causal incrementality testing.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Familiarity with cloud computing infrastructure, enterprise data management platforms, or the mechanics of open-source software developer communities.
• Ability to analyze/synthesize highly complex technical or econometric data to draw actionable business conclusions, evaluate outcomes, and craft compelling narratives.
• Organizational accuracy, with the ability to manage engaged priorities, deliver high-quality work autonomously, and proactively identify opportunities to improve operational processes.
• Excellent communication skills and ability to adapt them to various audiences, from highly technical data scientists to non-technical executive decision-makers.

About the job:

At Google Ads Product Marketing, we connect technology to user needs. The Ads Measurement and Data team drives the industry Science of Demand, closing the trust gap by delivering an objective system of truth. Our mission is to empower businesses to make better decisions by democratizing access to causal econometrics and the Meridian Marketing Mix Model.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Develop and continuously track medium to large-scale product marketing campaigns, assets, and external communications designed to drive the global market adoption of the entire Meridian MMM portfolio.
• Create the authoritative Go-To-Market content kit, including definitive positioning documents, core narrative slide decks, and detailed product directories to clearly differentiate Meridian's distinct deployment tiers.
• Partner closely with cross-functional teams to evaluate feature improvements, specifically the Scenario Planner, and define the user lifecycle strategy to dramatically increase active product engagement.
• Manage the execution of highly scaled co-marketing programs with key third-party measurement partners, meticulously coordinating timelines and ensuring strict adherence to brand compliance and overarching messaging strategy.
• Develop innovative, data-driven insights and thorough market analyses to radically simplify complex causal measurement concepts, enabling advertisers to calibrate their strategic planning and make fundamentally better investment decisions.