Content Strategist

About Goodera

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.

What we do:

• End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion

• Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities

• Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations

• Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience

• Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes

As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences. 

Role Overview

We are looking for a Creative Strategist - Content who will own how Goodera’s offerings are understood and presented.

You will translate category and product concepts into clear, compelling, client-ready campaigns and content. while also improving the processes and infrastructure that make high-quality content faster, more consistent, and easier to access.

Key Responsibilities

• Offering Positioning and Narrative

  • Define propositions, messaging pillars, and offering narratives.

  • Develop names, taglines, messaging frameworks, and campaign concepts.

  • Translate complex offering details into simple, differentiated, and persuasive stories.

  • Set the conceptual and visual direction for how offerings are presented.

  • Work with designers to bring campaigns, concepts, and offering narratives to life.

• Market-Facing Content

  • Build and maintain the client-ready collateral library such as, offering pitch decks, one-pagers, case studies, impact stats, activity explainers that customer-facing teams can pull without custom work

  • Design tailored solutions for strategic prospects and key accounts by mapping client needs (causes, geographies, formats, volumes, budgets) to the right combination of Goodera offerings

  • Build new special catalogs as demand emerges (industry verticals, cause-based themes, seasonal campaigns like giving season, format-specific showcases), working with the team on which verticals to prioritize

  • Build creative pitch narratives and decks for high-stakes deals, and join sales teams in delivering them to senior CSR, HR, and social impact leaders

• Product and Category Content Engine

  • Develop marketing content for Goodera's offerings across channels like website offering pages, one-pagers, campaign content, case studies based on input provided by function head

  • Build and maintain the client-ready collateral library such as, offering pitch decks, one-pagers, case studies, impact stats, activity explainers that customer-facing teams can pull without custom work

  • Keep offering content fresh and consistent – flag outdated claims, stale stats, and messaging drift across website, decks, and collateral

  • Partner with brand/marketing on website updates and campaign execution

  • Improve speed and efficiency by creating processes, guidelines, and templates that systematise content and campaign development

About you

• 6+ years experience in offering marketing, content strategy, brand strategy, product marketing, communications, or a related role

• Excellent writing, storytelling, and presentation-development skills

• Ability to build sharp propositions and narratives from broad or complex inputs

• Strong understanding of B2B, enterprise, and sales-led communication

• Experience creating pitch decks, sales collateral, landing pages, and campaign content

• Strong editorial judgment and attention to consistency, accuracy, and detail

• Ability to work independently, manage multiple stakeholders, and take projects from brief to final delivery

• High AI fluency, with the ability to use smart prompting and great judgment to deliver substantial content and campaign requirements quickly and with minimal iterations.

• Have experience in turning product concepts into stories that customers immediately understand.

• Think like a strategist but execute like a hands-on creator

• Bring clarity and structure to ambiguous briefs

• Working and directing visual designers to bring your ideas to life