Sr Data Architect
About this role
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
Job Summary: The Sr Data Architect serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO.
- Data, Reporting & Analytics: Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics.
- Governance & Quality: Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely.
- Systems Integration & Ownership: Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation.
- Vendor Partnership: Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership.
- Cross-Functional Support: Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics.
- Security & Documentation: Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements.
- Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.
- Experience owning integrations between SaaS platforms.
- Working SQL knowledge and comfort operating in a data warehouse environment. BigQuery and dbt experience is strongly preferred.
- Hands-on experience with a CRM, with Salesforce strongly preferred.
- Ability to build, review, and validate reports.
- Strong vendor-management and coordination instincts.
- Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.
- Strong documentation discipline.
- A security-conscious mindset when working with customer and company data.
- Experience in a franchise, multi-unit, or multi-location business.
- Familiarity with marketing analytics platforms such as GA4 and GTM.
- Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
- Experience working alongside a fractional or part-time technical leader.
- Experience in a franchise, multi-unit, or multi-location business.
- Familiarity with marketing analytics platforms such as GA4 and GTM.
- Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
- Experience working alongside a fractional or part-time technical leader.
Flexible work from home options available.
Company at a glance
Goldfish Swim School was founded in 2005 by husband and wife team Chris and Jenny McCuiston. Chris and Jenny took a concept that they formulated with nearly two years of research, and cultivated a business that provides results in the learn-to-swim environment that you simply can’t find anywhere else. Their proprietary curriculum and systems were developed after traveling the country in search of the “best practices” to teach babies and young children how to swim.
The first school, in Birmingham, Michigan, opened in 2006, and quickly saw success. Opening its doors with over 500 students at inception, Goldfish currently teaches more than 70,000 students per month across the franchise system.
At the beginning of 2008, it made sense to begin the franchising process. As of early 2017, we are currently in the process of expanding franchise opportunities throughout the country and internationally, with over 80 schools open or in development in more than 23 states and Canada.
Please visit our website for more information on our locations and to find out how you can open a Goldfish Swim School:
Top Benefits
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
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