Assistant General Manager Aquatics
About this role
- Keep lessons running on time, on brand, and at the highest level of quality every single shift.
- Coach instructors on accurate, consistent skill evaluation so move-up decisions are based on readiness and every family sees their child moving forward.
- Use attendance and performance data to spot problems before they become patterns and make real-time adjustments when it matters.
- Review performance trends daily and communicate expectations to Instructors, Lifeguards, and Deck Supervisors early so everyone is aligned before the shift begins.
- Guide every new hire from their first day through completed training, so they feel supported and set up for success from the start.
- Conduct formal performance evaluations for Instructors and Deck Supervisors, issue corrective action when needed, and make
recommendations on hiring and staffing decisions to the GM. - Track and maintain all staff certifications — lifeguard, CPR, and any other required credentials — ensuring records are current,
complete, and on file at all times. - Plan and lead skill-based events and quarterly swim meets that showcase students' progression.
- Own the safety culture on your pool deck, not just the paperwork, but the mindset and behavior of every person on your team.
- Direct and oversee the implementation of the Emergency Action Plan and all safety procedures that pertain to the GSS facility, and train all current staff on the EAP.
- Manage coverage and make real-time staffing decisions when call-outs or gaps occur.
- Serve as the Manager on Duty during assigned shifts - responsible for the full operation of the school, stepping in across aquatics, front desk, and facilities wherever the team needs support and ensuring every area is running at the Goldfish standard.
- 1–2 years of experience in aquatics or youth programming.
- A natural coach who gives feedback early, often, and constructively.
- Comfortable with digital tools and picking up new systems quickly.
- A safety-first mindset with the ability to lead a team calmly under pressure.
- Required to obtain a Lifeguard Certification through Goldfish Swim School, if not already.
- Must be available for evening and weekend shifts.
- Families feel welcomed and cared for from their very first interaction.
- The Deck Staff is supported, coached, and set up to succeed each shift.
- Level progression for students.
- The school feels clean, organized, and lessons run smoothly every day.
Company at a glance
Goldfish Swim School was founded in 2005 by husband and wife team Chris and Jenny McCuiston. Chris and Jenny took a concept that they formulated with nearly two years of research, and cultivated a business that provides results in the learn-to-swim environment that you simply can’t find anywhere else. Their proprietary curriculum and systems were developed after traveling the country in search of the “best practices” to teach babies and young children how to swim.
The first school, in Birmingham, Michigan, opened in 2006, and quickly saw success. Opening its doors with over 500 students at inception, Goldfish currently teaches more than 70,000 students per month across the franchise system.
At the beginning of 2008, it made sense to begin the franchising process. As of early 2017, we are currently in the process of expanding franchise opportunities throughout the country and internationally, with over 80 schools open or in development in more than 23 states and Canada.
Please visit our website for more information on our locations and to find out how you can open a Goldfish Swim School:
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