Manager, Category Insight
About this role
Job Overview
Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.
Key Responsibilities
- Collaborate with Category and Customer Marketing (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Continually monitor and advise on general market trends impacting Give & Go’s business
- Provide foresight into consumer trends to help predict future market developments
- Ensure that brand strategy/activity is based on factual market understanding
- Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews
- Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
- Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
- Drive the development and use of market insight throughout the business
- Coach coworkers in discovery processes and tools that satisfy business objectives
- Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
Recipe for Success:
- Completion of a university degree in business and/or marketing
- Minimum 5 years’ experience in market research or in a field that requires analysis of information
- Strong analytical market research and trend analysis
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
- Experience working with diverse groups in multiple locations
- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
- Ability to work independently and in a team environment
What We Can Offer
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
Company at a glance
Give & Go (a Mondelēz company) has been baking the products our consumers and retailers love since 1989.
Today, we are a leader in mini-treats within the in-store bakery of retailers across North America.
As a proud business unit of Mondelēz International, and 11 facilities serving North America, Give & Go is a Canadian manufacturer of fully-finished, sweet baked goods for every season and across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats and Better For You Snacking.
We market our solutions under our proprietary brands: two-bite®, Create-A-Treat®, Kimberley's Bakeshoppe™, Mason St. Bakehouse®, and The Worthy Crumb Pastry Co.®.
We strive to remain at the forefront of innovation, both in product development and retailer solutions, based on consumer research and a deep understanding of our retail partners’ needs. Our indulgent, high-quality baked goods are sold to leading retailers and food service operators across Canada, United States, Mexico, Europe, Australia and Japan.
We pride ourselves in our values of Respect, Direct Communication, Quality, Accountability and Safety to fulfill our company motto of being "Great People, Baking Great Products, For A Great Future!"
Top Benefits
- Learning and growth opportunities
- Positive work environment
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