Head of B2B Marketing

We are looking for a Head of B2B Marketing with 10-15+ years of experience to build Genspark's entire B2B marketing function from the ground up. You'll be the first dedicated B2B marketing hire, joining a company that's already at $250M+ ARR through product-led growth and now making the strategic transition to a sales-led enterprise motion. You'll work directly with the CRO and his go-to-market leadership team to define positioning, messaging, and demand generation strategy for the B2B segment. This is a rare opportunity to shape how one of the fastest-growing AI companies in history takes its product to enterprise buyers. You'll have 4-5 headcounts to start building your team immediately.

What will you be doing?

Aligning with the go-to-market team on positioning and messaging — defining how Genspark shows up in the B2B world

Conducting customer segmentation analysis to define the ICP and determine which companies and buyer profiles the sales team should target

Building the demand generation, field marketing, and ABM programs that convert product-led adoption into enterprise pipeline

Designing the PLG-to-SLG bridge — turning 6, 000+ self-serve organizations into sales-qualified enterprise opportunities

Hiring and building out the B2B marketing team (4-5 initial headcounts) with a plan tied to your go-to-market strategy