Creative Manager
Lahore · On-site
About this role
RESPONSIBILITIES
Creative Concepting & Storytelling- Lead UA creative concepting, defining narrative, messaging, and format strategy before production.
- Apply strong storytelling principles to maximize engagement within the first few seconds of every ad.
- Develop clear creative briefs and review all assets to ensure high artistic quality and storytelling impact.
- Produce high-performing UA creatives (static, motion, and video) and own App Store and Google Play visual assets.
- Maintain production quality, brand consistency, and a reusable asset library to improve efficiency.
- Contribute directly to creative production during high-volume periods to ensure timely delivery.
- Lead and mentor a small creative team, managing briefs, reviews, feedback, and delivery timelines.
- Provide clear, actionable creative direction aligned with concepts, storytelling, and campaign objectives.
- Onboard new team members, uphold creative standards, and identify skill gaps to support hiring and development.
- Align creative production with UA campaign goals, channel plans, and launch timelines.
- Coordinate with ASO, product, and live-ops teams to deliver timely, relevant store and campaign assets.
- Ensure creatives reflect current monetization initiatives and manage external vendors when additional production support is needed.
REPORTING & COLLABORATION
Manages: In-house creative team of 2–4 (designers, motion artists, video editors).
Collaborates with: UA managers, ASO, product, live-ops, monetisation, and external creative vendors.
REQUIRED QUALIFICATIONS
- 3–6 years in creative production for mobile UA, with a strong hands-on art background and demonstrable output (portfolio required).
- A practiced artistic eye and storytelling instinct; able to evaluate a creative on visual quality, narrative structure, and emotional impact, not just performance metrics.
- Experience writing and directing narrative-driven ad creatives for mobile games across static, motion, and short-form video formats.
- Experience producing store assets for iOS App Store and Google Play (icons, screenshots, preview videos).
- Experience managing or mentoring a small creative team, briefs, feedback sessions, and delivery timelines.
- Proficiency in Photoshop, Illustrator, Figma, After Effects, and Premiere Pro (or equivalent).
- Strong grasp of mobile gaming creative formats: narrative hooks, gameplay loops, UGC-style, social proof, and playable concepts.
PREFERRED QUALIFICATIONS
- Experience across multiple game genres (hypercasual, casual, mid-core) and how storytelling approach and creative tone differ across them.
- Hands-on store creative A/B testing (SplitMetrics, StoreMaven, or native console tools) and familiarity with ASO creative best practices.
- Exposure to AI-assisted production tools (Midjourney, RunwayML, Adobe Firefly) with a formed view on where they fit without replacing craft.
- Basic video production skills: scripting, storyboarding, or directing UGC or live-action creative shoots.
- Experience briefing and managing external creative vendors or freelancers.
Company at a glance
Game District is an emerging Mobile Games Leader with One Billion+ Games Downloads and is trusted by the Biggest companies like NFL, Hobbits, LEGO, and Outfit7. We believe in making outstanding & engaging games that take the market by storm. Specializing in Casual, Rpg, Mid core, and Hyper casual games. Game District also provides developers support to take the project to miles, and incorporate digital tools to make the maximum revenues.
Founded2016
Team Size501-1,000 employees
WorkspaceOn-site
IndustryMobile Gaming Apps
Location
Lahore, Punjab, Pakistan
Websitegamedistrict.co
LinkedInLinkedIn
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