About this role
About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit www.fwd.com
Job Purpose
Manage public relations and external communication, targeting in commercial level, which include and related to product, customers, e-commerce and sales communication to ensures effective internal and external corporate communications for FWD. The role requires a seasoned communications and marketing athlete with passion to align with brand proposition.
Key Responsibilities
- Work with commercial related units such as product, e-commerce, and customer team, to create PR plan for key projects.
- Organize and lead company data releases, presentations, conference presence and messaging at industry conferences that is complying with group and local comm. policy. Manage project timeline and workflow.
- Manage the creation of materials including collateral materials, websites, videos, etc. to engage external resources as appropriate.
- Evaluate track and measure communication performance with analytical skills that will be able to guide the team to the right direction in order to achieve business unite and company objective.
- Take a hands-on role in PR news for multiple mediums: electronic, print, video, face-to-face communications, executive memos, announcements, talking points, intranet site content, newsletter articles, presentations, all hands meetings, and situation-specific communication plans
- Provide report communication in areas with high quality with 100% accuracy and update to all stakeholders in PR to meet with timeline as agreed
- Execute in content creation, with an eye for detail, that will help company deliver customer led contents on the corporate level message to the audience.
- Organize and lead company data releases, presentations, conference presence and messaging at industry conferences with the alignment with group and local communication policy.
- Work with cross function within organization in role areas.
- Maintain good relationship with journalist insurance sector and other sectors in the role areas and find the way to expand relationship with journalist in non-insurance sector to expand company visibility to wider range of audiences.
- Be able to expand to communication from external into internal base on requirement that match with company communication objective
- Identify, prioritize, implement communications on own initiatives while influencing teams across multiple functions, locations and disciplines to deliver measurable engagement and visible outcomes.
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