Sales Development Representative - Employee Benefits Insurance
About this role
We are looking for a motivated and results-driven Sales Development Representative (SDR) to join our Employee Benefits team. In this role, you will be responsible for identifying and engaging prospective corporate clients, qualifying sales opportunities, and scheduling meetings for the Business Development team. You will play a key role in building a strong sales pipeline and contributing to business growth.
Key Responsibilities
Prospect and identify potential corporate clients through cold calling, email outreach, LinkedIn, referrals, and other lead generation channels.
Conduct outbound activities to introduce the company's Employee Benefits Insurance solutions.
Qualify leads by understanding the company's employee size, insurance needs, renewal timeline, and decision-making process.
Build relationships with key stakeholders, including HR, Finance, Procurement, and senior management.
Schedule qualified meetings for the Business Development team and ensure smooth handover of sales opportunities.
Follow up consistently with prospects to nurture relationships and maintain engagement.
Maintain accurate records of leads, activities, and sales opportunities in the CRM system.
Collaborate with Sales and Marketing teams to execute lead generation campaigns and improve conversion rates.
Achieve monthly KPIs related to prospecting activities, qualified leads, and meeting bookings.
Stay updated on Employee Benefits Insurance products, market trends, and competitors.
Requirements
Bachelor's degree in Business, Marketing, Management, or a related field.
Minimum 2 years of experience in Sales Development, Business Development, Inside Sales, Telemarketing, Telesales, or Lead Generation, preferably in a B2B environment.
Experience selling or promoting insurance, employee benefits, healthcare, HR solutions, financial services, or SaaS is highly preferred.
Strong communication, interpersonal, and relationship-building skills.
Comfortable conducting outbound prospecting through calls, emails, and LinkedIn.
Ability to qualify prospects and identify business opportunities.
Experience using CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar systems is an advantage.
Self-motivated, target-oriented, and able to work in a fast-paced environment.
Proficient in Microsoft Office or Google Workspace.
Company at a glance
Fuse is an independent, award-winning agency that creates authentic brand engagement for teens and young adults. We specialize in developing and executing sports, sampling, campus, culture, and customer marketing programs for some of the most innovative brands. Our services include:
- Brand Strategy
- Experiential
- Social & Digital Media
- PR
- Creative
Fuse has built a unique culture that attracts top talent from brands, agencies, and universities across North America and our work has received more than 50 regional, national, and international awards. Beyond being named as a best place to work by local and national media, Fuse is also consistently listed among the top marketing agencies in the country by a wide variety of industry media.
For more information about Fuse, including case studies, staff bios, thought leadership and agency news, visit fusemarketing.com.
Instagram @fusemarketing | Facebook @FuseLLC
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