Director of Demand Generation

London +2 · On-site$180k – $250k + EquityNo Visa Sponsorship

About this role

We are looking for a Director of Demand Generation with 8-10 years of experience to build FurtherAI's inbound engine from the ground up. You'll be a scrappy, high-energy operator who has built demand gen programs at startups with lean budgets and knows how to experiment across channels to drive pipeline. This is a greenfield opportunity — there is no existing inbound function, so you'll architect the entire strategy working side-by-side with the marketing director and founders. You'll own everything from paid channels to organic to ABM, with the autonomy to test, iterate, and scale what works. This role also comes with the opportunity to take ownership of the SDR/BDR team and build out your function as the company grows.

What will you be doing?

Building the entire inbound demand generation engine from scratch — LinkedIn Ads, Google Ads, GEO, email, ABM, billboards, and any channel that drives pipeline

Managing a lean budget (starting at a few hundred K), running structured experiments, and doubling down on what converts

Working side-by-side with the Marketing Director (brand/social focus) to fill the demand gen gap and complement existing efforts

Taking ownership of the SDR/BDR team (currently 5-6 reps in pods with AEs) and scaling that function over time

Reporting pipeline metrics to leadership and partnering with Sales to ensure marketing investment translates directly to revenue

Company at a glance

FurtherAI develops domain-specific AI solutions for the insurance industry, serving insurers, reinsurers, and brokers managing over $15 billion in annual premiums. Founded by experienced entrepreneurs and backed by top-tier investors, the company leverages deep insurance expertise and advanced language modeling technology.

Founded2024
Team Size11-50
WorkspaceOn-site
StageSeries A
IndustryAI/ML
Locations
London, UK ·New York, NY, USA ·San Francisco, CA, USA
Investors
Andreessen Horowitz ·Converge ·Nexus Venture Partners ·Pioneer Fund ·South Park Commons ·Xceedance ·Y Combinator
LinkedInLinkedIn

What happens next

Skip the application pile. I get you in front of the people who decide.

Confirm the fit

A few questions to make sure this role is the right shape for you. Two minutes.

I pitch you to the company

I write the intro, send it to the founder, and handle the back-and-forth.

A meeting lands on your calendar

When the company wants to meet, I get the call on your calendar. You just show up.

Know someone who'd be great for this?