Marketing Jobs in Bnei Brak, Israel (Now Hiring) — 12 open

This is us 

Kaltura’s (NYSE:KLTR) mission is to power any video experience for any organization – live, on-demand, or real-time. We not only want to make using video simpler, but we also want to better people’s lives through video. Founded in 2006, Kaltura is now a global leader in the video market with millions of people using our products daily to teach, learn, watch, connect, and collaborate. Among our customers, you’ll find more than 1000 global, well-known organizations.    

15+ years since starting the company, we continue to foster a diverse and collaborative work environment where everyone gets a say. Our team is currently 700+ people, and we’re still growing. We have offices in New York, London, Singapore, and Tel Aviv, but our technology is all in the cloud. 

Kaltura has a fast-paced environment where initiative is always encouraged. Together with our hybrid work model and flexible state of mind, you get the right conditions for creative juices to flow freely. Thanks to our long line of products, cultivation of rich collaborative culture and care for each Kalturian, you’ll never run out of room to grow and evolve.   

If you don't meet 100% of the requirements below - that's okay, nobody's perfect! We believe in hiring people, not just a list of skills. We encourage you to apply if you think this is a role that would make you excited about coming to work every day. 

Requirements

The role:

As a Product Manager, Product-Led Growth (PLG), you will own and scale Kaltura’s self-serve experience, focusing on driving user activation and expanding our PLG offering. You will lead the end-to-end user journey, from first touch through activation, subscription, and expansion, while building new entry points for users to discover and adopt Kaltura’s products independently.

This is a highly cross-functional role at the intersection of product, growth, marketing, payments, and data. You will work closely with Marketing, Product Marketing, Ops, Growth, R&D, and third-party partners to remove friction, optimize conversion, and turn PLG into a meaningful revenue and pipeline driver.

The day-to-day

• Own and optimize the activation funnel, improving time-to-value and increasing activation rates across PLG entry points
• Design and run experiments (A/B tests and growth initiatives) to improve conversion, engagement, and retention
• Expand Kaltura’s PLG offering by identifying new self-serve entry points, use cases, and packaging opportunities
• Partner closely with Marketing, Product Marketing, and Growth teams to align acquisition, messaging, and onboarding experiences
• Collaborate with Engineering and third-party integrations to build scalable, reliable PLG infrastructure and experiences
• Instrument user journeys and analyze behavioral data to identify friction points and drive data-informed decisions
• Define and track key KPIs such as activation rate, conversion, time-to-value, PLG revenue, and PQL generation

Ideally, we’re looking for:

• At least 3 years of Product Management experience in a B2B SaaS environment with a focus on Product-Led Growth (PLG).
• Strong analytical mindset with hands-on experience using data to drive product decisions
• Ability to design and execute experiments with clear hypotheses and measurable outcomes
• Technical fluency to work closely with engineering on integrations, tracking, and scalable systems
• Strong cross-functional collaboration and communication skills across product, marketing, and business teams

These would also be nice:

• Experience with subscription, billing, or payments systems
• Familiarity with PLG and analytics tools (e.g., Amplitude, Mixpanel, Segment)
• Background in media, video, or complex platform products

The perks:

1. Hybrid, flexible work environment  
2. Extended private health (including mental) insurance  
3. Personal and professional development programs 
4. Occasional Cross company long weekends