Sr. Marketing Manager
About this role
- Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital, on ground, and retail partnerships.
- Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.
- Drive consistency in brand voice, visual identity, and messaging across regions and channels.
- Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.
- Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability frameworks.
- Design consumer promotions, referral programs, and channel partner activation initiatives.
- Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and the company website.
- Guide the content strategy team to produce platform-native content that builds awareness and drives leads.
- Analyse platform performance metrics and translate them into actionable content and media decisions.
- Conduct regular marketing gap analyses — identifying underserved customer segments, messaging opportunities, and competitor white spaces.
- Partner with sales and product teams to align marketing with pipeline and conversion targets.
- Lead market research, consumer surveys, and competitor benchmarking exercises.
- Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.
- Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.
- Collaborate cross-functionally with sales, operations, agencies and partner teams.
Requirements
- 6–8 years of marketing experience, with at least 3 years in a retail brand.
- Proven track record of managing integrated campaigns with measurable business outcomes.
- Should have prior team management experience
- MBA in Marketing or equivalent from a recognised institution preferred.
- Strong command of brand strategy, campaign management, and consumer behaviour
Company at a glance
Freyr Energy provides simplified solar solutions for homes & businesses, making clean energy accessible & affordable. With over a decade of experience, PAN India presence and 17,000+ satisfied customers, we're among Top 6 of India’s leading rooftop solar solution providers.
We deliver custom rooftop solar systems for homes and businesses, managing everything from design to installation and support. Our Freyr Energy app keeps customers informed on pricing, project progress, and energy generation post-installation, with easy access to after-sales service requests.
On a mission to democratize solar energy, we believe it should be accessible to all. That's why we offer a 100% finance option and hassle-free loans, making your transition a financially rewarding decision. With a typical payback period of just 3-4 years, your solar system will quickly pay for itself, leaving you with years of free, clean power for years to come.
Contact Freyr Energy for a free consultation and join us in shaping a greener, more sustainable future for India!
We are always actively looking for talented and passionate individuals to join our team for multiple positions across India! If you're interested in exploring exciting career opportunities with us, submit your profile to [email protected]
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