Senior Growth Marketing Manager
About this role
Help shape the next chapter of growth at Fitness22.
Fitness22 is a profitable, bootstrapped mobile app company behind a portfolio of health and fitness apps with over 100 million downloads worldwide.
Every day, millions of people use our products to build healthier habits and improve their wellbeing. As we continue to grow, we’re looking for a Senior User Acquisition Manager to help scale our acquisition efforts and unlock new growth opportunities.
You’ll work directly with senior leadership, move quickly from idea to execution, and have the freedom to make a real impact.
About the Role
This is a hands-on role with ownership across two core growth channels:
Paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns.
Publisher partnerships, including affiliate networks, influencers, and performance partners.
We’re looking for someone who thinks beyond campaign optimization and understands how acquisition connects to onboarding, conversion, retention, and long-term customer value.
What You’ll Do
Own strategy, execution, optimization, and budget allocation across Meta, TikTok, Apple Search Ads, and Google App Campaigns.
Build and scale our publisher ecosystem by sourcing partners, negotiating commercial models, monitoring traffic quality, and growing a reliable acquisition channel.
Develop reporting that connects marketing investment to business outcomes, including installs, trials, subscriptions, retention, and LTV, using AppsFlyer and internal analytics.
Partner closely with Product to improve onboarding, paywalls, and conversion flows, because acquisition doesn’t stop at the install.
Lead creative testing together with our in-house Design team to continuously improve performance.
Identify new growth opportunities, emerging channels, and scalable acquisition strategies backed by data.
What You’ll Bring
5+ years of hands-on User Acquisition experience for non-gaming mobile apps. Experience with subscription products is a strong advantage.
Strong experience managing performance campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns, with ownership of meaningful budgets and clear performance goals.
Experience building and managing affiliate or publisher partnerships, including partner sourcing, commercial negotiations, and performance management.
Strong understanding of mobile attribution platforms such as AppsFlyer and modern measurement methodologies.
Excellent analytical skills, with confidence working with cohort analysis, funnel metrics, spreadsheets, and LTV models.
A curious, data-driven mindset with a passion for experimentation, ownership, and continuous learning.
Availability to work on-site, full-time, five days a week in our Petah Tikva office.
Nice to Have
Experience with web-to-app acquisition funnels and web subscription products.
Experience in the health, fitness, or wellness industry.
Experience with ESPs or self-hosted email infrastructure such as Amazon SES, Sendy, or similar platforms.
Why Join Us?
Make a direct impact on products used by millions of people around the world.
Own meaningful budgets and growth initiatives with real business influence.
Work directly with senior leadership in a fast-moving, no-bureaucracy environment.
Join a profitable, independent company where great ideas can quickly become reality.
Company at a glance
Fitness22 creates smart, user-focused fitness apps that help millions of people build healthier habits and reach their goals.
Our products include Gymverse™, 5K Runner™, 10K Runner™, and Running Trainer - apps designed to make fitness feel simple, personal, and achievable, whether someone is starting their first run, building strength, or training toward a bigger goal.
We are a product-first team of designers, engineers, marketers, data specialists, and customer-focused people who care deeply about quality, user experience, and real impact. Our work is guided by a simple belief: fitness should help people live happier, healthier lives.
At Fitness22, we hold ourselves to high standards, stay close to our users, and make only apps people love.
We’re always looking for extraordinary people who want to help transform the way millions of people stay fit.
If you are talented, hard-working, and interested in creating the future, we want to hear from you.
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