Audience - Director, Solutions

Location
São Paulo, Avenida Francisco Matarazzo Ground Floor
Workplace
Hybrid

About this role

We help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Job Details

Location: Brazil, Spain and open to EMEA

Reports To: Senior Director, Audience Operations
Department: Operations

Languages: English fluent, Portuguese and / or Spanish desirable

Key Responsibilities

  • Define and deliver the transformation roadmap across processes, products and enabling tools
  • Own Audience Operations product and process priorities, aligned to business objectives
  • Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
  • Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
  • Partner with regional leaders to balance global standardisation with genuine local needs
  • Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders

Experience & Leadership

  • Experience leading operational transformation across processes, systems and ways of working
  • Experience managing multidisciplinary teams across product ownership, operational design and process improvement
  • Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments

Product, Process, Technology & User Experience

  • Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows
  • Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
  • Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
  • Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
  • Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
  • Understanding of AI capabilities and their practical application within operations

Operating Style & Mindset

  • Proactive, resilient and comfortable operating in fast-moving environments
  • Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT

Stakeholder Management & Communication

  • Excellent communicator, able to engage technical, non-technical and senior audiences
  • Ability to communicate priorities, trade-offs and decisions with clarity
  • Strong stakeholder management across operations, product, technology and commercial teams

Nice to Have

  • Experience working with third-party systems integrators

Why Join Us

  • Play a central role in transforming the largest area of our global business
  • Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
  • Partner with senior leadership across product, technology and operations

Country

Brazil

Why join Fifty5Blue?
We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Fifty5Blue.

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Top Benefits

  • Flexible working
  • Inclusive culture
  • Health and wellbeing support