Director, Sales – Food Integrated Solutions
About this role
Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you.
At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey.
Do we have your attention? Keep reading.
The Director of Sales – Food Integrated Solutions drives revenue growth and expands market share across the food industry by selling integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution and focuses on building a high-performing sales organization.
This leader owns complex, consultative sales efforts with food manufacturers and ensures the team delivers turnkey, integrated solutions. The Director translates business strategy into actionable sales plans, drives consistent execution, and builds strong customer partnerships that result in predictable growth.
This role reports to the Vice President, Sales and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.
What You Will Do
Lead and Develop the Sales Organization
Lead, coach, and develop a team of sales professionals focused on the Food market
Set performance expectations and drive accountability to revenue and pipeline targets
Partner with leadership and HR to hire, onboard, and build a high-performing sales team
Create a culture of ownership, collaboration, and results
Drive Revenue Growth and Market Expansion
Expand the North American customer base in the Food market
Develop and execute market-driven sales strategies aligned to business goals
Build and maintain a strong pipeline with clear focus on target segments
Identify and prioritize key growth accounts that provide sustainable revenue
Lead Complex Sales and Customer Engagement
Lead large, consultative sales opportunities with food manufacturers
Serve as primary point of contact for key accounts and strategic opportunities
Engage stakeholders across plant operations, engineering, procurement, and executive teams
Negotiate and close high-value deals while protecting margin
Deliver Integrated Solutions
Partner with engineering, operations, and service teams to deliver turnkey systems
Lead development of differentiated sales strategies and customer presentations
Align solutions to customer needs including throughput, food safety, and efficiency
Support solution design, justification, and ROI development
Strengthen Enterprise Collaboration and Brand Presence
Promote cross-selling across ProMach products, services, and capabilities
Develop strong relationships with customers, partners, and trade organizations
Represent the company at industry events, trade shows, and association meetings
Drive Planning and Performance Management
Contribute to sales forecasting and drive forecast accuracy
Support development of sales and marketing operating budgets
Monitor performance metrics and adjust strategy to improve results
Success Measures
Revenue and Profitability
Achievement of revenue and order intake targets
Gross margin performance on closed business
Growth in targeted food segments
Pipeline and Forecasting
Pipeline coverage and quality
Forecast accuracy
Strength of opportunities in target segments
Sales Effectiveness
Win rate on qualified opportunities
Average deal size
Sales cycle duration
Customer Growth
Expansion of strategic accounts
Customer retention and repeat business
Growth of multi-site and enterprise relationships
What You Bring
7+ years of experience in B2B capital equipment sales and system integration in the food market
Proven success leading sales teams in food processing, packaging, or manufacturing
Strong track record of driving revenue growth and building customer relationships
Experience managing pricing strategy and protecting margin
Strong pipeline management and forecasting discipline
Ability to manage complex, multi-stakeholder sales cycles
Strong communication and negotiation skills
Working knowledge of system design concepts, including AutoCAD
Experience building business cases with ROI and payback analysis
High level of accountability, adaptability, and emotional intelligence
Willingness to travel extensively across North America
What’s in it for you?
There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.
In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
#INZAR
Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.
We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day.
ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Company at a glance
Federal Mfg creates high-performance level and weight filling systems for free-flowing liquids as one of ProMach's Filling Solutions brands.
Federal's history goes back to 1946 when Mr. David Fee recognized the need for a better machine for smaller, farm dairies to fill and cap glass bottles. Within two years, both 6- and 9-valve level fillers were engineered and introduced at the 1948 Dairy Show in Atlantic City.
Federal's simple, hygienic, dependable filler designs made Mr. Fee’s filling systems a success from the time they were introduced.
The Federal team is committed to developing innovative, high-quality, high-performance filling equipment with dependable customer service and technical support.
Top Benefits
- Medical programs
- Dental programs
- Life insurance
- Paid time off
- Retirement savings plan
- Company match
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