Senior Manager, Digital Advertising
About this role
Senior Manager, Digital Advertising
Family First | Tampa, FL
About Family First
Family First is an educational nonprofit organization dedicated to strengthening families through digital content and resources. Our portfolio of brands—including All Pro Dad, iMOM, For Us Marriage, and Bible Book Club—reaches millions of families annually with content that inspires, educates, and encourages strong family relationships.
Position Overview
We're seeking an experienced Senior Manager of Digital Advertising to lead our paid advertising strategy, marketing analytics infrastructure, and digital experience optimization across all Family First brands. Reporting to the CMO, you'll oversee digital advertising execution, provide strategic direction for our analytics function, and drive continuous improvement of our digital user experience.
Primary Responsibilities
You'll develop and oversee comprehensive paid digital strategies across Google Ads and Meta platforms, managing six-figure budget allocation, campaign optimization, and agency partnerships. You'll provide strategic oversight for Family First's marketing analytics function, working with the analytics team to set measurement priorities, define frameworks, and translate insights into strategic recommendations for leadership. You'll also lead digital experience optimization efforts, collaborating with web development teams on conversion rate improvement, testing roadmaps, and ensuring alignment between acquisition channels and on-site experience. This senior leadership role requires both strategic thinking and hands-on involvement in campaign execution.
Required Qualifications
- 7-10 years of progressive digital marketing experience with expertise in paid advertising, analytics, and conversion optimization
- Proven track record managing six-figure advertising budgets across Google Ads and Meta platforms with measurable ROI improvement
- Strong proficiency in Google Analytics 4 and marketing analytics with ability to interpret data and guide strategic decisions
- Demonstrated ability to lead cross-functional initiatives, manage agency relationships, and influence stakeholders
- Excellent communication skills with ability to present complex insights to executive leadership
Preferred Qualifications
- Experience in nonprofit sector or mission-driven organizations
- Previous people management or team leadership experience
- Google Ads and Meta Blueprint certifications
- Background in user experience optimization and A/B testing methodologies
What We Offer
This senior leadership position offers the opportunity to shape digital advertising strategy for an organization impacting millions of families. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that values both strategic innovation and work-life balance.
To Apply
Please submit your resume along with a cover letter describing your experience leading digital marketing functions and what draws you to Family First's mission.
Location
Tampa, FL (Westshore Area) - Hybrid
Company at a glance
The mission of Family First is to provide parenting, marriage and relational truth that helps people to love their family well and gives them greater hope for the future.
All Pro Dad
All Pro Dad is Family First's innovative program helping men to be better fathers. All Pro Dad's 50 NFL spokesmen, multiple NFL seminars, over 1,000 All Pro Dad's Days, and Play of the Day daily emails that reach almost 54,000 fathers each day, all inspire and equip fathers to be actively involved in their children's lives. And every month, hundreds of thousands of fathers log onto AllProDad.com to benefit from insightful fatherhood resources.
Family Minute with Mark Merrill
The Family Minute with Mark Merrill is Family First's daily radio feature that reaches 6,000,000 listeners each week, offering them practical, everyday advice on marriage, parenting and family relationships. The broadcast is heard on over 250 mainstream stations in 49 states, as well as SIRIUS Satellite Radio, XM Satellite Radio and American Forces Network. And everyday, the free Family Minute email is sent to nearly 75,000 subscribers in a quick-to-read format.
iMom
iMOM is the newest program of Family First and the complement to the organization's popular All Pro Dad fatherhood program. iMOM's unique focus is to equip mothers with information, ideas and encouragement to positively impact their children.
Top Benefits
- Comprehensive benefits
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