About this role
About F12: F12 was built by uniting IT consulting firms across Canada with a shared vision: to reduce risk and complexity by crafting technology platforms that empower leaders to focus and thrive. We elevate IT conversations from ingredients to outcomes, delivering fully designed solutions with no bad options. If you’re looking for the fast lane into an IT career or want to supercharge your professional development, you’ve come to the right place. At F12, you’ll collaborate with a diverse team and gain exposure to technology services across countless businesses—building a resume rich with experience and accomplishments. Our mission is to elevate our employees by building and retaining an elite team of IT professionals equipped to deliver unmatched service to Canadian business leaders. We value humble service, continuous improvement, and hard work—and we’re looking for like-minded individuals to join us.
Position: The AI Practice Lead is responsible for building, scaling, and operating F12’s AI services practice as a revenue-generating business unit.
This role blends strategy, customer engagement, productization, and commercial ownership, with accountability for:
- Professional Services (PS) delivery
- Managed services (MRR growth)
- AI product resale strategy
- R&D and innovation pipeline development
You will take emerging AI capabilities and turn them into repeatable, scalable offerings that drive customer value and recurring revenue.
Key Responsibilities
Practice Strategy & Commercial Ownership
- Define and execute the AI practice strategy, including offerings, target markets, and growth roadmap
- Build and manage a portfolio of AI services and solutions (advisory, implementation, managed, resale)
- Establish pricing, packaging, and commercial models across PS and MRR
- Own practice-level performance including revenue growth, margin, and profitability
Customer Engagement & Solutioning
- Lead customer workshops, discovery sessions, and advisory engagements
- Translate business challenges into scalable AI-driven solutions
- Act as a trusted advisor on AI adoption, use cases, and ROI realization
- Support sales efforts through pre-sales solutioning and proposal development
Professional Services (PS Offerings)
- Design and deliver AI implementation engagements (POCs, pilots, deployments)
- Build repeatable delivery frameworks and methodologies
- Develop on-demand service offerings that are easy to scope, sell, and deliver
- Ensure delivery quality and measurable business outcomes
MRR & Managed AI Services
- Develop and scale recurring AI service offerings, including:
- AI optimization and tuning
- Automation lifecycle management
- Copilot adoption and enablement
- Convert project-based work into long-term managed services
- Drive AI as a core attach opportunity across the client base
AI Product Resale & Commercialization
- Identify and onboard third-party AI platforms and products for resale
- Define and execute a resale and partner strategy aligned to F12’s model
- Package products with services to create bundled MRR offerings
- Manage vendor relationships, pricing, and margin optimization
- Enable sales on attach, upsell, and positioning strategies
AI Research & Development (R&D)
- Lead structured R&D initiatives to evaluate emerging AI technologies
- Run experiments, pilots, and internal prototypes
- Convert validated use cases into production-ready services and IP
- Maintain a pipeline of innovation feeding new PS and MRR offerings
- Stay ahead of trends in generative AI and automation
AI Solution Development & Enablement
- Guide development of AI solutions, automation workflows, and integrations
- Establish best practices for prompting, model usage, and solution design
- Build internal enablement assets including playbooks and training
Cross-Functional Leadership
- Work collaboratively across CFO, CRO, and CTO portfolios to align AI strategy with profitability, revenue growth, and platform roadmap execution
- Ensure solutions are commercially viable, operationally scalable, and technically aligned
- Build and lead a high-performing AI practice team over time
- Align AI initiatives with business goals and customer outcomes
Success Metrics (First 3-6 Months)
- Launch a defined set of AI PS and MRR service offerings
- Achieve targeted AI services bookings and revenue growth
- Establish MRR contribution through resale and managed services
- Drive measurable attach rate of AI offerings within existing clients
- Build and operationalize an R&D pipeline with production-ready outputs
- Deliver measurable customer impact in efficiency, automation, or revenue enablement
What You Can Expect from Us: We are proud of our forward-thinking, dynamic culture that champions diversity, inclusivity, and a respectful working environment. We also want to make sure that however you get IT done in all parts of your life, we’ve got your back. Our comprehensive total rewards program includes:
- Work-Life & Growth: Three weeks vacation plus extra Flex Days, leadership development opportunities, growth coaching, and reimbursements for educational advancement and certifications.
- Health & Financial Well-Being: Health Spending Account or RRSP matching, extended health care, dental and vision coverage, disability and life insurance, and an employee assistance program.
- Additional Perks: Tuition reimbursement, paid time off, on-site parking, high-class office amenities, and company events.
Our Equal Opportunity Commitment:
- F12.net practices as an equal opportunity employer in all services locations. We are committed to building and maintaining a workforce diverse in experience, skills, and knowledge. The company maintains a strict policy to ensure equal employment opportunities and do not discriminate based on any grounds and elements protected by law.
- For those requiring assistance with disabilities, information relating to accommodation and accommodation measures addressed confidentially. Please notify us in advance if any accommodations required.
Please note that this position represents a true vacancy and we do not currently use artificial intelligence (AI) to at any stage of the hiring process to screen, assess or select candidates.
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