Regional Marketing Manager, Portugal & Spain
About this role
Renowned for introducing the cocktail bar culture to Paris in 2007, Experimental is redefining hospitality by offering innovative cocktail bars and boutique hotels across Europe and beyond.
Over the years, our destinations have expanded from European capitals such as Rome, Paris, and London to more seasonal destinations like Comporta, Ibiza, or Menorca for the summer, or the ski slopes of Verbier and Val d’Isère for the winter. The group also owns properties in Porto, Venice, New York, Biarritz, and the Cotswolds.
Our unique venues offer a blend of design, creativity, and exceptional service, with new openings on the horizon.
ABOUT THE POSITION
Under the supervision of the Director of Sales & Marketing, your scope will include all Experimental’s venues in Portugal and Spain. Your main responsibilities will include:
Operational Marketing
Oversee the implementation of on-site brand and marketing materials: menus, signage, brochures and in-room collateral for all the properties and venues in Portugal & Spain
Ensure all local information (opening hours, menus, seasonal activations, events) is kept accurate and updated on both digital & printed sides
Coordinate on-site activations and local events
Act as the main point of contact between the operations team of the hotels, restaurants, bars and marketing team in Paris (Digital, CRM, Social Media…)
Develop and execute the overall marketing strategy for Portugal & Balearics venues in alignment with the Experimental brand
Communicate local needs and insights back to Paris team
Ensure compliance with brand, visual, editorial, and CRM guidelines across all touchpoints
Social media
Capture and provide simple content (photos, videos, news) to support social media activity
Assist in the coordination of photoshoots organized by the Paris team
Community Management on local accounts
Digital & CRM
Verify the accuracy of hotels & restaurant information across website and external platforms and regular updates
Support CRM action plan by ensuring data quality and relaying local communication needs
Reporting
Produce a weekly & monthly report detailing key actions, insights, and performance indicators
ABOUT YOU
Minimum 5 years of experience in a similar role, ideally within the hospitality, luxury, or lifestyle industry
Strong communication & coordination skills, with the ability to act as an effective bridge between local operational teams and a central marketing department
Solid marketing knowledge across key disciplines — brand management, digital, CRM, social media, and events
Highly organized and detail-oriented, capable of managing multiple projects simultaneously across different venues while ensuring strict compliance with brand guidelines
Autonomous and proactive, comfortable working independently in a geographically remote setup, with a strong sense of initiative and accountability
Passionate about the hospitality and service industry
Fluent in Portuguese, English and strong skills in Spanish, French is a plus
Company at a glance
Hospitality is, above all else, a history of style!
This is not about trend, ornamentation, or concept, but style in its most authentic form. It is the singular "je ne sais quoi" that one feels in entering a legitimate space, a sentiment nearly impossible to define, but that nevertheless delineates a group’s strength.
Style is precisely this -- a delicate alchemy of know-how and sincerity.
This is what transcends time and creates a unique, trusting relationship with each and every client in The Experimental Group all around the world !
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