Regional Director - Coffee
Raliegh · Hybrid
About this role
Benefits:
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
Position: Regional Director of Operations
Reports to: Brand President
Department: Operations
Purpose: The Regional Director of Operations is a senior field leader responsible for the overall performance, profitability, and cultural health of all locations within an assigned region. Overseeing a team of multi-unit and store leaders, this role ensures every location operates to brand standards, delivers an exceptional and consistent guest experience, and meets its financial, operational, and people goals. The Regional Director translates company strategy into disciplined execution at the store level—building a strong leadership pipeline, driving same-store sales and margin growth, protecting the company’s culture and values, and supporting new-location openings as the company scales.
Duties and Responsibilities:
- Assume full responsibility for the profitable operation of all locations within the assigned
region while preserving the company’s culture, mission, and core values. - Develop and execute regional strategies that achieve each location’s financial, operational, and customer-service goals, and translate company objectives into clear priorities for field leaders.
- Lead, coach, and hold accountable the multi-unit and store managers within the region, providing regular, actionable feedback against clearly defined expectations.
- Maintain a visible, regular presence across locations to reinforce processes, assess performance, support teams, and stay connected to day-to-day operations.
- Own the region’s profit and loss performance, achieving cost of goods sold (COGS), labor, and revenue targets through effective oversight of operations, inventory, and scheduling.
- Monitor regional performance metrics, identify trends, and implement corrective action plans to protect profitability and drive continuous improvement.
- Ensure locations consistently meet service and speed standards, including target drive-thru wait times, cleanliness, and quality, so every guest receives an exceptional
experience. - Identify, mentor, and develop high-potential managers and shift leaders to build a strong leadership pipeline and support internal promotion and succession.
- Partner with the training and operations excellence teams to implement company-wide initiatives, standards, and operational excellence opportunities across the region.
- Support the successful opening and ramp-up of new locations within the region, ensuring proper staffing, training, and adherence to brand standards from day one.
- Ensure all locations comply with company policies and applicable local, state, and federal regulations, including health, safety, and labor standards.
- Be approachable and responsive to field leaders and store teams, providing timely support, guidance, and problem-solving for staffing, guest, and operational challenges.
- Attend and lead required leadership, regional, and store-level meetings to align teams with company goals, strategies, and operational priorities.
Qualifications:
- HS diploma or equivalent required. Bachelor’s degree in Business, Operations, Hospitality,
or related field preferred. - At least 6 years of progressive operations leadership experience and at least 2 years of multi-unit management, preferably in restaurant, foodservice, retail, or hospitality.
- Proven track record of leading multiple locations to meet or exceed sales, profitability, and customer-service goals.
- Strong financial acumen, including P&L ownership and experience managing COGS, labor, and operating budgets across multiple units.
- Demonstrated ability to build, coach, and develop high-performing leaders and teams, with a strong record of internal promotion and talent development.
- Excellent leadership, communication, and interpersonal skills, with the ability to hold others accountable while building trust and a positive culture.
- Comfortable using POS, scheduling, inventory, and reporting systems to monitor performance and make data-driven decisions.
- Willingness and ability to travel regularly throughout the assigned region, with a flexible schedule that may include early mornings, evenings, and weekends.
- Must be able to maintain a high level of confidentiality and discretion
Supervisory Responsibility: This position will directly oversee the multi-unit and store managers within the assigned region and is responsible for their performance, development, and accountability.
Budgetary Responsibility: This position prepares and manages the regional operating budget and is accountable for the profit and loss performance, expenditures, and variances of all locations within the region. All purchases must be approved by the Brand President.
Work Environment: This job operates in a combination of store, field, and office environment.
This role requires regular travel to locations across the region and routinely uses standard office and store equipment, including computers, phones, and point-of-sale systems.
This role requires regular travel to locations across the region and routinely uses standard office and store equipment, including computers, phones, and point-of-sale systems.
Physical Demands: The physical demands described here are representative of those that a Team Player must meet to successfully perform the essential functions of this job.
- Regularly required to talk and hear.
- Frequently required to sit; stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
- Occasionally required to climb, balance, stoop, kneel, crouch or crawl.
- Must frequently lift and move up to 10 pounds and occasionally lift and move objects up to 25 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type/Expected Hours of Work: This is a full-time, exempt position. Under the Regulations, Part 541, an exempt Team Player is one who is not entitled to the minimum wage or overtime pay protections of the Fair Labor Standards Act (FLSA). Standard work days and hours are Monday through Friday, between 8:00 a.m. and 5:00 p.m.
Given the nature of field operations, this position regularly works outside of normal business hours, including early mornings, evenings, and weekends.
Given the nature of field operations, this position regularly works outside of normal business hours, including early mornings, evenings, and weekends.
Travel: Up to 75% travel is expected for this position. Must be willing to travel based on company need to all locations within the assigned region. Overnight trips may be necessary.
EEO Statement: Excel is an Equal Opportunity Employer. We are committed to the policy of equal employment opportunity in recruitment, hiring, career advancement, and all other employment practices.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the Team Player for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Flexible work from home options available.
Company at a glance
Planet Fitness (NYSE:PLNT), one of the largest and fastest-growing operators of fitness centers in the U.S is taking the fitness industry by storm! Founded in 1992, we've revolutionized the industry with our combination of affordable prices, great value and non-intimidating Judgement Free Zone®.
Excel Fitness Holdings operates 150+ Planet Fitness clubs in Austin, Dallas/Ft Worth, Tulsa, Northwest Arkansas, North Carolina, Tennessee, Utah, Georgia, and Virginia. Their mission is to build a team culture and atmosphere constructed on trust, humility, and strong relationships, always leading by example and putting others first with the utmost integrity, dedication, and accountability.
Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®.
Team Size201-500 employees
WorkspaceHybrid
IndustryWellness and Fitness Services
Location
Raleigh, North Carolina, United States
Websiteexcelfitness.com
LinkedInLinkedIn
Top Benefits
- Health Insurance
- Paid Time Off
- Vision Insurance
- 401(k)
- 401(k) Matching
- Performance Bonus
- Competitive Salary
- Dental Insurance
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