Senior Marketing Manager, Growth

Position Summary

EVgo is seeking a full-time Senior Staff Marketing, Growth to help ensure EVgo gets found and chosen wherever drivers search, navigate, and charge. This role will own EVgo’s presence across navigational and business listings platforms, while also leading signage optimization for new sites to improve visibility, clarity, and the on-site customer experience. This position will play a key role in making it easier for drivers to find and choose EVgo. The ideal candidate brings strong experience in Google Business Profile (GBP), local SEO, listing management, multi-location visibility, location data accuracy, and reputation management. 

Internal Title: Senior Staff, Marketing

Responsibilities

• Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platforms.
• Manage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updates.
• Lead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages.
• Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down.
• Expand localized marketing efforts through map platforms, social content, and listing-based promotional opportunities.
• Designs and implements A/B tests to optimize SEO/AI performance and conversion rates.
• Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information.
• Own relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platforms.
• Lead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargers.
• Collaborates cross-functionally with marketing, content, and web development teams.

Qualifications

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.

Desired Skills

• • Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms. 
• Experience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plus. 
• Experience managing business listings, listing management, location data, and local SEO for a consumer-facing brand. 
• Proven ability to lead cross-functional initiatives across marketing, product, operations, and external vendors. 
• Extremely detail oriented, with a high bar for accuracy and consistency across customer-facing platforms. 
• Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes. 
• Excellent written and verbal communication skills.

Benefits and Perks

• Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
• Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
• Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
• Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions
• Flexible Care Options: Telehealth services for convenient, low-cost access to care
• Growth & Development: Mentorship programs and opportunities for career growth and internal mobility
• Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs

Additional Information

• Actual salary may vary depending on job-related factors, including knowledge, skills, experience, and location. In addition to a competitive base salary, we offer discretionary target cash bonuses, restricted stock units (subject to Board Approval), and a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
• To find out more, or to join the EVgo network, visit www.evgo.com. Connect with EVgo on LinkedIn and follow us on X. At EVgo, we are committed to creating an equitable and inclusive workplace where everyone feels welcome. We are an equal opportunity employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. Learn more about Cultivating Connection at EVgo. EVgo is also committed to providing reasonable accommodation to individuals with disabilities. Apply today to join our team and help make a meaningful impact in the fight against climate change. By submitting this form, you acknowledge you are sharing your personal information with EVgo. By proceeding, you consent to EVgo's Privacy Policy and Privacy Notice for California Residents. Find all details regarding personal information we collect, how we use that information, how we share that information, and your rights and choices in our here.