Event Marketing Manager - 26323
About this role
- Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
- Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
- Develop event strategies with these teams based on objectives like lead generation, increasing product usage/speeding customer onboarding, and customer advocacy.
- Responsible for all pre-show planning and management of event coordination including but not limited to: internal team training for the event (elevator pitch, demos, etc.), securing hotel rooms and flights, support materials, pre- and post-show communications with internal event team, attendees, prospects, customers, and partners
- Partner with content team to develop strategies leveraging existing content and access to industry communities to promote events and tradeshows
- Interact and collaborate with event team members, key decisions makers and account-holders
- Work with in-house designer to ensure event display accurately represents the Enverus brand
- Support overall department strategy and collaborate with events team to execute world class events
- Manage and drive event production schedules with internal and external partners.
- Coordinate show services, marketing materials, accommodations, transportation, badge registrations, onsite services, technical services, booth setup, product placement, etc.
- Work with the individual Product Lines, Sales teams and Integrated Marketing to develop plans for communicating the Enverus offering aligned to selected industry technical challenges, domains, themes for the specific trade shows and events
- Provide written summaries evaluating tradeshow success and future opportunities for improvement
Competitive Candidate Profile
- 5-7 years of related marketing experience in a SaaS Company
- Proven experience carrying out event marketing efforts, including strategic planning, conference and trade show planning – virtual/hybrid planning experience a plus
- A sense of humor, tenacity, & grace under pressure
- A strong ambassador of our culture - #ONETEAM mentality
- Self-starter with flexible mindset, capable of adapting to new projects and internal processes quickly
- Ability to work in a fast-paced, adapting work environment, with multiple and changing priorities while maintaining strong focus on execution and deadlines
- The right candidate must be highly organized, very attentive to details and able to proof and check their own work. They must work quickly and consistently
- Experience partnering with an enterprise sales team
- International event experience and familiarization with GDPR regulations
- Metric driven and have the ability to draw insight from complex marketing data
- Strong organizational, planning, and communication skills – both written and verbal
- Adept at handling multiple projects simultaneously under pressure to meet tight deadlines
- Effective organizational, project, team and time management skills
- Detail-oriented with excellent follow-up, budgeting, and time management skills
- Ability to receive feedback and engage in continuous self-improvement
- Medical
- Dental
- Vision
- Income Protection (disability, life/AD&D, critical illness, accident)
- Employee Assistance Program (EAP)
- Healthcare Spending Account (HSA), Commuter
- Lifestyle & Wellbeing Program
- Pet Insurance
Company at a glance
Enverus is a single source platform for management, development and acquisition, within the entire energy value chain. From early-stage investment to full-scale development, we provide the actionable intelligence, in-depth analysis and speed to support your changing energy strategy.
This is what we call Intelligent Connections: empowering your company to discover previously unseen insights and opportunities, act fast, and deliver extraordinary outcomes.
A Technology Partner for the Future
Enverus is the most trusted knowledge and analytics platform in the energy industry, with real-time access to analytics, insights, benchmark costs, revenue data and more.
More than 300 financial institutions and more than 5,000 energy companies rely on our analytics, intelligence, and technology to make capital investment decisions and increase investor ROI.
Our platform is built both by, and for, our industry. Our source is our own connections — with direct access to more than 98% of U.S. producers, and more than 35,000 suppliers, we inform more efficient production and distribution, capital allocation, renewable energy development, investment and sourcing.
What We Provide
Our platform provides a centralized, single-source of truth, with energy analytics informed by more than 20 years of market intelligence and machine-learning.
For personal, customizable support, our highly experienced, sizable analyst team provides thought leadership, consulting and tech innovation.
Our goal is to build a long-term relationship with you, addressing your challenges today, while providing the tools for you to thrive tomorrow.
Our customers regularly report major production increases, substantial savings on labor costs, impressive savings and EUR improvements.
We provide a complete scope of the entire energy industry, including oil and gas, financial institutions, power, utilities and renewables. But we also illuminate their connections, and where they’re going.
Top Benefits
- Medical
- Dental
- Vision
- Income Protection
- Employee Assistance Program
- Healthcare Spending Account
- Commuter Lifestyle & Wellbeing Program
- Pet Insurance
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