Digital channel planner
About this role
Job Description
Be part of something bigger. Decode the future.
At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home.
All about the role:
Executes and optimizes digital and eCommerce channel initiatives to support the trade strategy. Responsible for operational excellence, performance analytics, and digital content management
What you’ll do:
Digital Channel Execution & Operations
- Manage execution of promotions across eCommerce platforms (Naver, Coupang, SSG, Web store and etc)
- Coordinate with e-Com Key account managers to implement banners, promotions, CPC management and etc.
- Manage day-to-day operational tasks relating with campaign.
Performance Analysis & Optimization
- Monitor daily/weekly KPIs (1 page share, conversion rate, ROAS, traffic, product ranking).
- Conduct performance diagnostics and propose optimization actions.
- Run A/B tests on PDP & e-banner and evaluate outcomes to improve efficiency.
Campaign Implementation
- Translate trade marketing campaigns into channel execution plans(key message, product assortment, promotion scheme, visibility)
- Manage digital promotional assets, landing pages, and customer journeys.
- Support online versions of offline trade activities.
- Take ownership to manage e-platform relevant social media performance
Digital Content & Asset Management
- Maintain and optimize product detail pages (images, descriptions, SEO elements).
- Coordinate with marketing on asset requests.
- Support review programs, UGC initiatives, and other digital content enhancements.
Market & Platform Insights
- Conduct competitive benchmarking for digital channels.
- Track platform algorithm changes, new ad products, and marketplace trends.
- Bring insights and recommendations to the Trade Marketing Manager
Who are you
Proactive, you work efficiently and flexibly to deliver results with strong ownership
With an eye for detail and the ability to interpret market trend and sales track, you can also translate this into meaningful, useful information that informs decision-making.
You build trust, good working relationships and communicate effectively with your colleagues and across functions. You can manage changing priorities with ease.
Strong Influencing Skills
Excellent communication and interpersonal skills with the ability to communicate with stakeholders across functions
Ability to tackle demands of ever-evolving technological implements with ease
You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.
Ability to learn fast and adapt well in unfamiliar situations.
Qualifications:
More than 5 years’ experience in performance marketing or trade marketing at FMCG(focused on digital channel planning/e-Com planning)
Good understanding of digital ecosystem
Hands-on experiences with performance marketing or on line channel planning / e-Com platform
Comfortable analyzing campaign data and performance metrics
This is a full-time position, based in our Korea office
As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!
Company at a glance
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets. In 2025 Electrolux Group had sales of SEK 131 billion and employed approximately 39,000 people around the world. For more information go to www.electroluxgroup.com
Comment moderation guidelines
We welcome open, respectful and constructive conversation on this page. At Electrolux Group, our values of respect, dignity and courtesy guide how we engage online, and we ask that all contributions align with these principles and LinkedIn’s Community Guidelines and User Agreement.
To ensure a safe and inclusive environment, we reserve the right to remove comments that are abusive, offensive, disruptive, misleading or false, repetitive or off-topic. We may also block or report users who repeatedly violate these guidelines.
Please note that comments posted here do not necessarily reflect the views of Electrolux Group.
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?