VP Sales B2B

🏠 What Do We Do?

Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.

Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.

Based in Paris, Lyon, Bordeaux, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.

In 5 years, we have:

• Deployed +700 stations and over 4000 fast-charging points

• Secured thousands of stations to establish Electra as a leader in the European market

• Opened several offices in France and Europe

• Raised over €1 billion in equity and debt financing from renowned investors and institutions

• Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award

• Assembled a team of over +280 talents… and this is just the beginning !

💼 Your Missions

As VP Sales B2B at Electra, you will take the reins of our B2B commercial strategy. Your goal: structure, steer, and grow our business with professional fleets. You will build a scalable sales machine: go-to-market strategy, organization, execution, forecast predictability, and closing of strategic accounts. You report to the SVP Revenue and work daily with Product, Ops/Deployment, Marketing, Finance, Legal.

Your main responsabilities:

1) Strategy & Go-to-market

• Define the B2B fleet strategy: segmentation, ICP, targeting, value proposition by vertical, packaging/offer.

• Build the playbooks: prospecting, qualification, discovery, business case, negotiation, contracting.

• Steer the partnerships / channels strategy (where relevant) vs. direct sales.

2) Forecast ownership & predictability

• Own the pipeline, revenue, and margin targets, and forecast quality.

• Set up sales governance: review cadence (pipeline, forecast), standard KPIs (coverage, conversion, cycle, win rate).

• Define and enforce a pricing & discounting policy (in coordination with the Pricing team).

3) Key accounts & complex deals

• Personally drive a portfolio of strategic accounts and multi-stakeholder negotiations.

4) Organization & leadership

• Recruit, structure, and manage the FR Sales team directly, and support local General Managers on these topics.

• Define territories, individual targets, coaching rituals, onboarding, and sales enablement.

• Strengthen the RevOps / CRM function (process, data quality, reporting).

5) Voice of the market internally

• Formalize field feedback (objections, expectations, enterprise requirements) and turn it into product/offer priorities.

• Co-build a segment-oriented demand gen strategy with Marketing (ABM/events/partnerships)

😎 Your Profile

• 10+ years of experience in B2B sales, with a solid track record in structuring and scaling a commercial business.

• You have already managed complex sales cycles with key accounts, ideally in an environment related to corporate fleets.

• Natural leadership: you know how to drive a team and have management experience.

• You are results-oriented while staying attuned to clients and market feedback.

• Excellent strategic and operational skills: you can think macro but also get your hands dirty.

• You are rigorous, autonomous, and organized — you know where you're going and how to get there.

• You are passionate about the energy transition and driven by an impactful project.

• A good level of English is essential to interact with international teams.

⚡️ What Electra Offers You

• A key role in a massive international rollout of Europe’s largest fast-charging network

• Opportunities to grow across engineering, operations, and strategy

• A collaborative and mission-driven environment

• Real impact on the energy transition and the future of mobility

• An attractive compensation package with fixed and variable components (evaluated and paid quarterly)

• Brand-new offices in the 2nd arrondissement of Paris

• 2 days of remote work per week

• Alan health insurance (50% covered by Electra)

• Meal vouchers via Swile card (€10/day, 50% covered by Electra)

• A quarterly company-wide event with the entire Electra team

• Sustainable Mobility Package

• Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)

• Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra

At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves, fully expressing their potential. We are committed to equal opportunities and do not tolerate discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability. 💚

Even if you don’t tick all the boxes, we encourage you to apply! We value potential, motivation, and a growth mindset just as much as experience. 🚀