About this role
Hi, weβre Doonails! π πΌ
Weβre a fast-growing beauty startup rethinking the world of manicure. With innovative products, a strong community and a presence in our own online shop as well as at leading retail partners, we bring studio quality straight to your home: simple, fast and stylish.
And this is exactly where YOU come in.
Weβre looking for a freelance video editor who lives and breathes performance and UGC ads: someone who turns scripts into thumb-stopping hooks for Meta and helps us launch TikTok Shop natively in the US and DE.
\nYour Role & Impact β‘οΈAs Freelance Video Editor for Performance & UGC Ads, you take care of the whole edit from raw footage to upload-ready ad. Your hooks are what stop the scroll.
Your impact is direct and measurable. You push our testing volume (more ad variants = more shots at Level-1 and Level-2 hits in our hit-rate framework), you move our thumb-stop and hold rates through stronger, more varied hooks, and you help us launch TikTok Shop natively in the US and DE.
Editing
- Scope: A typical project contains 2-4 scripts with various hooks.
- Style: Mostly voiceover-driven content (generated via ElevenLabs).
- Workload: Currently 2-4 projects per week, and actively growing.
- You create US and DE subtitles + VO for almost every project.
Clean versions
- You export one clean version per project (no badges, no text).
Asset management
- You select footage from our content database and actively bring in fresh material to avoid visual repetition.
- You name the final ads yourself, following the Doonails naming table.
Workflow
- You run the end-to-end workflow across ClickUp (footage/Drive), Notion (briefing) and Frame (approval - usually 2 feedback loops until upload).
- You bring your own ideas to level up creative and performance - not just working through output.
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Proven track record: Proven experience editing performance/UGC ads for Meta, ideally also TikTok / TikTok Shop and Experience with VO and subtitle workflows, ideally multi-market (US + DE).
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Tools: Very confident with Adobe Premiere and experience with CapCut.
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Hooks: A strong eye for thumb-stopping hooks and the ability to deliver high creative variation.
- Ownership: An independent, proactive way of working with strategic thinking. You bring your own performance ideas, and youβre happy to dive into an existing content/footage database and actively use new material.
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Communication: Solid English is a must (for US Content), German is a strong plus.
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πΈ Competitive pay, tailored to your qualifications and experience
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π€ A true ownership role with a high degree of trust and room to shape things your way
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π Growth potential: take on responsibility and bring your ideas directly to the table
Ready? We canβt wait to meet you! β¨
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