Global Marketing Data and Insights Specialist

DNV's Maritime Communications and Marketing team reinforces DNV's thought leadership and accelerates revenue generation within a maritime industry that shifts towards a digital, efficient, and eco-friendly future. Comprising over 30 international professionals, our team handles strategy, leadership and marketing communication, branding, digital communications, media relations, PR, social media, and employee communications.

The Digital Marketing & Sales Enablement team leads DNV Maritime's digital marketing initiatives, focusing on generating valuable digital leads and revenue through a digital commerce approach. We collaborate closely with our global sales and business development organization to optimize the end-to-end lead and digital commerce process and create measurable business impact.

We are seeking an ambitious, digitally savvy Global Marketing Data and Insights Specialist located in Pune, India, and reporting to the Head of Marketing Technology and Insights.

The global digital marketing and sales enablement team is spread across four locations – Oslo, Hamburg, Singapore and Pune. As part of our professionalization and scaling journey, you will play an integral role in advancing our operational excellence, shaping our marketing technology landscape, and enabling our data-driven marketing ambitions

At DNV, you will have the opportunity to work on meaningful initiatives that support the maritime industry's transformation towards a safer, smarter, and more sustainable future. You will collaborate with skilled colleagues across the globe, continuously develop your expertise in digital marketing and analytics, and contribute in an environment where diverse perspectives are welcomed, ideas are heard, and professional growth is encouraged. Together, we earn our reputation every day by delivering trusted insights and creating value for our customers and society.

Main responsibilities:

• Acts as a champion for a consistent data strategy, define and implement data governance, ensure data quality and readiness for our data-driven marketing strategy
• Evolve the marketing data lake into a governed, reliable, scalable intelligence platform
• Leverage AI to enable data-driven foresight and operations
• Connect, analyze, and interpret marketing data across CRM, web analytics, social, and marketing automation into insights, dashboards, and recommendations that improve conversion, ROI, and campaign performance 
• Proactively develop and share recommendations to optimize marketing campaigns to improve ROI and performance measurement
• Collaborate across the teams and hierarchies to enable the diverse insights and reporting needs with standard reports and dashboards
• Track KPIs and build performance metrics to evaluate the campaign effectiveness by developing and implementing a clear data harvesting, aggregation and analytics strategy 
• Enable teams to self-serve standard reports and dashboards

 

We help enhance the safety, efficiency, and sustainability of our customers in the global shipping industry, covering all vessel types and mobile offshore units. As a partner to industry, we offer services in testing, certification, training, and technical advisory through the energy value chain. That means we’re continually investing heavily into R&D for new services and solutions while proactively assessing what the industry needs today and tomorrow.