Event Manager

Job purpose

The Event Manager is responsible for planning, organizing, and executing a wide range of experiential marketing events, including trade shows, roadshows, customer events, and pop-up activations. This role manages all event logistics and tactical execution from concept through post-event analysis, ensuring seamless delivery, exceptional attendee experiences, and alignment with company marketing and sales objectives. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment while managing multiple projects, vendors, timelines, and budgets simultaneously.

Duties and responsibilities

Tradeshow Management / Event Planning & Execution

• Partner with Marketing, Sales, Product Management, and Leadership teams to define event objectives and success metrics. 
• Lead the planning and execution of trade shows, roadshows, pop-up events, customer events, and industry conferences. 
• Develop comprehensive event plans, project timelines, and execution schedules.
• Coordinate all event logistics, including venue selection, registration, booth setup, transportation, shipping, signage, catering, staffing, and on-site operations.
• Coordinate both design, production, installation, and dismantling.
• Handle exhibitor registrations, sponsorship opportunities, event requirements, and compliance deadlines.
• Oversee event setup, customer experience, staffing, inventory, and brand presentation.
• Ensure consistency of brand messaging and event execution across all locations.

Vendor & Budget Management

• Source, negotiate, and manage relationships with event vendors, agencies, venues, production companies, and suppliers.
• Manage event budgets, track expenditures, and identify cost-saving opportunities.
• Ensure events are delivered on time, within budget, and aligned with business goals.
• Review contracts and ensure vendor compliance with company standards and expectations.
• Troubleshoot issues in real time and ensure a positive attendee experience.
• Measure event performance using KPIs such as attendance, lead generation, engagement, pipeline contribution, and ROI.
• Prepare post-event reports and recommendations for future improvements.

 

Qualifications

Preferred Qualifications

• Bachelor’s degree in Marketing, Event Management, Communications, Business, or related field.
• 3-7+ years of experience managing trade shows, experiential marketing events, roadshows, or corporate events.
• Demonstrated experience coordinating complex event logistics and multi-location programs.
• Strong project management, organizational, and multitasking skills.
• Experience managing vendors, budgets, and contracts.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft Office, event management platforms, and CRM systems.
• Ability to travel frequently and work flexible hours as required by event schedules.

• Ability to work under pressure and motivation to succeed in a competitive environment
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• The position requires the individual to spend extensive time at a desk working with programs and computer equipment including a variety of photographic and photographic related equipment in an office or lab environment.