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Digital NEST

Digital Marketing Executive

Hyderabad · On-site
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About this role

Summary:
We are seeking a motivated and detail-oriented Digital Marketing Executive to join our dynamic education technology team. This role is ideal for a recent graduate or early-career professional eager to launch a career in digital marketing within the education sector. The Digital Marketing Executive will play a pivotal role in driving online visibility, engagement, and enrollment by managing and executing data-driven digital campaigns across key platforms. You will be responsible for developing and implementing strategies that enhance brand awareness, attract prospective students, and support institutional growth through SEO, social media marketing (SMM), and META Ads. This position offers a unique opportunity to contribute to meaningful educational initiatives while gaining hands-on experience in a fast-paced, innovative environment. Your work will directly impact how learners discover and engage with our programs, making this a critical role in our digital transformation journey.



Requirements

Responsibilities:
  • Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic to educational websites and course pages.
  • Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, LinkedIn) to increase audience engagement and brand loyalty.
  • Design, launch, monitor, and optimize META Ads campaigns (Facebook & Instagram) to generate leads and conversions for academic programs.
  • Analyse campaign performance using tools like Google Analytics, Meta Business Suite, and SEO platforms to measure ROI and refine strategies.
  • Collaborate with content creators and instructional designers to produce compelling digital assets aligned with marketing goals.
  • Stay updated on digital marketing trends, algorithm changes, and emerging tools in the education technology space.
  • Maintain a content calendar and ensure consistent brand voice and messaging across all digital touchpoints.
  • Report on key performance indicators (KPIs) and provide actionable insights to support strategic decision-making.
Requirements:
  • Bachelor’s degree in Marketing, Communications, Education Technology, or a related field (recent graduate or final-year student preferred).
  • Strong foundational knowledge of SEO principles, including keyword research, on-page optimisation, and technical SEO basics.
  • Hands-on experience with social media marketing (SMM) and familiarity with content creation tools (Canva, Adobe Express, etc.).
  • Proficiency in creating and managing META Ads campaigns, including audience targeting, ad copywriting, and A/B testing.
  • Familiarity with analytics platforms such as Google Analytics, Meta Ads Manager, and SEO tools (e.g., Ahrefs, SEMrush, or Ubersuggest).
  • Excellent written and verbal communication skills with a keen eye for detail and creativity.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.
  • Willingness to learn, adapt, and contribute to a collaborative team culture.


Benefits

Preferred Qualifications:
  • Experience with educational content or edtech platforms is a plus.
  • Basic understanding of CRM systems and lead nurturing workflows.
  • Portfolio or academic projects demonstrating digital marketing initiatives.



Company at a glance

The Digital NEST CONNECTS youth to a skill-building community that TRANSFORMS them into professionals who can CREATE successful careers, innovative solutions, and prosperous communities.

Modeled after successful technology companies such as Google and Facebook, the Digital NEST Technology Workforce Development Center is a hip, cool, and colorful spot that will inspire its youth and young adult members to be creative, innovative, and self-sufficient. The Digital NEST strengthens our community by preparing young people to be technology leaders in Santa Cruz County and beyond.

Founded2014
Team Size51-200 employees
WorkspaceOn-site
IndustryEducation
Location
Hyderabad, Telangana, India
Websitedigitalnest.org
LinkedInLinkedIn

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