Digital Marketing Associate - SAT InfoTech
About this role
- Freshers & Experienced (2+ Years)
Salary:
- Freshers: ₹3 LPA+
- Experienced (2+ Years): ₹5 LPA+
Job Summary
We are looking for a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. The role involves executing email, LinkedIn, and demand generation campaigns, identifying high-value prospects, managing CRM data, and collaborating with sales teams to generate qualified leads.
Key Responsibilities
- Plan and execute digital marketing and demand generation campaigns.
- Run personalized email, LinkedIn, and outbound outreach campaigns.
- Identify and qualify target accounts using ICP and TAM frameworks.
- Conduct prospect research, buying committee mapping, and technology stack analysis.
- Create and manage lead nurturing workflows using marketing automation tools.
- Execute Account-Based Marketing (ABM) campaigns.
- Maintain and update CRM records with accurate prospect information.
- Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing.
- Coordinate qualified meetings with the sales team.
- Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth.
Requirements
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles.
- Understanding of B2B marketing, demand generation, and lead qualification concepts.
- Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
- Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign.
- Strong analytical, research, and reporting skills.
- Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
- Excellent written and verbal communication skills.
- Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.
Company at a glance
The Digital NEST CONNECTS youth to a skill-building community that TRANSFORMS them into professionals who can CREATE successful careers, innovative solutions, and prosperous communities.
Modeled after successful technology companies such as Google and Facebook, the Digital NEST Technology Workforce Development Center is a hip, cool, and colorful spot that will inspire its youth and young adult members to be creative, innovative, and self-sufficient. The Digital NEST strengthens our community by preparing young people to be technology leaders in Santa Cruz County and beyond.
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