ABC Spacery - Digital Marketing Executive
Hyderabad · On-site
About this role
Summary:
The Digital Marketing Executive plays a pivotal role in driving the organization’s online presence by designing, executing, and optimizing multi-channel digital marketing strategies. This position is essential for enhancing brand visibility, generating qualified leads, increasing website traffic, and supporting revenue growth through data-driven digital initiatives. By leveraging a mix of organic and paid strategies across platforms, the executive ensures alignment with business goals while continuously improving campaign performance through analytics and insights.
Responsibilities:
• Develop and implement comprehensive digital marketing campaigns across platforms including social media, search engines, and email.
• Manage and grow brand presence on social media channels through content creation, community engagement, and reputation management.
• Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Execute SEO and SEM strategies to improve search engine rankings and drive organic and paid traffic.
• Design and manage targeted email marketing campaigns to nurture leads and support conversion goals.
• Monitor website performance using analytics tools such as Google Analytics and other tracking platforms.
• Analyze campaign data to generate actionable reports on key performance metrics and ROI.
• Conduct in-depth keyword research and competitor analysis to inform strategy and content development.
• Collaborate with cross-functional teams, including designers, content creators, and sales, to ensure cohesive messaging and campaign execution.
• Proactively manage online brand reputation and respond to customer inquiries and feedback across digital channels.
Requirements
Requirements:
• Proven experience in digital marketing with a strong understanding of SEO, SEM, PPC, and social media advertising.
• Proficiency with digital marketing tools (e.g., Google Ads, Meta Ads Manager, Mailchimp, HubSpot) and analytics platforms (e.g., Google Analytics, Google Data Studio).
• Strong copywriting and content creation skills with an eye for engaging, conversion-focused messaging.
• Ability to interpret data, identify trends, and translate insights into strategic improvements.
• Familiarity with website management and content management systems (CMS) such as WordPress or Shopify.
• Excellent communication, organizational, and project management skills with the ability to manage multiple priorities.
• Creative mindset with a problem-solving approach to marketing challenges.
Key Performance Indicators (KPIs):
• Website traffic growth
• Lead generation volume and quality
• Conversion rates across digital channels
• Return on Ad Spend (ROAS)
• Cost per Lead (CPL)
• Social media engagement rate
• Email open and click-through rates
• Search engine ranking improvements
• Campaign ROI and overall marketing efficiency
Company at a glance
The Digital NEST CONNECTS youth to a skill-building community that TRANSFORMS them into professionals who can CREATE successful careers, innovative solutions, and prosperous communities.
Modeled after successful technology companies such as Google and Facebook, the Digital NEST Technology Workforce Development Center is a hip, cool, and colorful spot that will inspire its youth and young adult members to be creative, innovative, and self-sufficient. The Digital NEST strengthens our community by preparing young people to be technology leaders in Santa Cruz County and beyond.
Founded2014
Team Size51-200 employees
WorkspaceOn-site
IndustryEducation
Location
Hyderabad, Telangana, India
Websitedigitalnest.org
LinkedInLinkedIn
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