Social Media Creative Specialist
About this role
We are looking for a Freelance Social Media Creative Specialist (Remote) to support social media content creation and localisation for the Malaysian market.
The ideal candidate understands Malaysian digital culture, social media trends, and audience behaviour, and can create engaging content that connects with local audiences. You will collaborate with the regional social media team to adapt global campaigns, develop content ideas, and create social media assets using AI-powered tools and lightweight design platforms.
Hours: 60 hours per month
Responsibilities- Create engaging social media content for platforms including Instagram, Threads, TikTok, X (Twitter), and other relevant channels.
- Develop content ideas based on Malaysian audience preferences, local trends, and cultural moments.
- Adapt global campaigns into locally relevant content for Malaysian audiences.
- Create simple social media assets using AI-powered creative tools and platforms such as Canva, Adobe Express, Figma, or similar tools.
- Support content planning, campaign execution, and social media calendars.
- Ensure content aligns with the brand voice while maintaining authenticity for Malaysian audiences. Use AI tools to support content ideation, copy generation, and creative production.
- Collaborate with the regional marketing team and incorporate feedback into content improvements.
- Fluent in English and Bahasa Malay.
- Strong understanding of Malaysian social media trends, internet culture, and audience behaviour.
- Proven experience creating content for social media platforms.
- Experience adapting global content for local audiences.
- Comfortable using AI-powered tools such as ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney and DALL·E.
- Comfortable creating simple visual assets using Canva, Adobe Express, Figma, Photoshop, or similar platforms.
- Able to work independently in a remote environment.
Company at a glance
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
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