Freelance Social Media Specialist (China Market)
About this role
We are looking for a Freelance Social Media Specialist to support social media content creation and localisation for the China market, with a focus on Xiaohongshu (RED) and WeChat.
The ideal candidate has strong knowledge of Chinese digital platforms, online trends, and audience behaviour, and can adapt global campaigns into content that resonates with Chinese audiences. You will work closely with the regional social media team to develop content ideas, localise campaigns, and create engaging social content using AI-powered creative tools.
Hours: 60 hours per month
Responsibilities- Create engaging social media content for Chinese platforms, particularly: Xiaohongshu (RED), WeChat and Other relevant Chinese digital platforms.
- Develop content ideas based on Chinese social media trends, cultural moments, and audience preferences.
- Adapt global campaigns into locally relevant content for Chinese audiences.
- Create simple visual assets using AI-powered tools and lightweight design platforms.
- Support content planning, campaign execution, and social media calendars.
- Ensure content aligns with the brand voice while remaining authentic for Chinese audiences.
- Use AI tools to support: Content ideation, Copy generation, Creative concepts and Visual content creation.
- Collaborate with regional marketing teams and provide insights on Chinese market trends.
- Native-level Mandarin Chinese with strong English communication skills.
- Strong understanding of Chinese social media platforms, especially Xiaohongshu (RED) and WeChat.
- Proven experience creating content for Chinese audiences.
- Strong understanding of Chinese internet culture, trends, and audience behaviour.
- Experience localising global campaigns for the China market.
- Comfortable using AI-powered tools such as: ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney and DALL·E.
- Comfortable creating simple social media visuals using Canva, Figma, Photoshop, or similar tools.
- Able to work independently in a remote, fast-paced environment.
Company at a glance
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
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