Freelance Social Media Growth Strategist (Creator & Entertainment)
About this role
We are seeking a Freelance Social Media Growth Strategist with a proven track record of launching and scaling social media accounts to significant audiences.
Responsibilities- Develop and execute organic audience growth strategies across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
- Grow both creator-led and entertainment brand accounts from existing and early-stage audiences to significant scale.
- Identify repeatable content formats, hooks, trends, and distribution strategies capable of generating high reach and follower growth.
- Develop short-form video strategies for Reels, TikTok, and YouTube Shorts.
- Translate a filmmaker's personality, expertise, and creative perspective into compelling creator-led social content.
- Build strategies that connect audiences across a personal creator profile, production studio, and entertainment brand.
- Identify creator collaborations, partnerships, and cross-promotion opportunities that accelerate organic growth.
- Use performance data to continuously test, optimise, and scale successful content formats.
- Recommend paid amplification opportunities where they can accelerate proven organic content.
- Demonstrated experience launching and scaling social media accounts to significant audiences, ideally 500K–1M+ followers.
- Portfolio or case studies showing measurable follower, reach, viewership, and engagement growth.
- Direct experience growing creators, personalities, influencers, founders, artists, filmmakers, or other talent-led accounts.
- Strong understanding of organic growth mechanics across Instagram, TikTok, YouTube, and short-form video.
- Ability to identify why content performs and translate successful formats into repeatable growth systems.
- Strong understanding of creator culture, audience behaviour, social trends, and community building.
- Experience within entertainment, film, media, creator economy, or culturally driven brands is highly preferred.
- Ability to operate strategically while remaining hands-on with content direction and growth execution.
PREFERRED
- Experience growing an account from early stage to 1M+ followers. and generating viral or high-volume organic video reach at scale.
- Experience working directly with established creators or entertainment personalities.
- Film, entertainment, production studio, or creator economy experience.
- Familiarity with Persian-American, Middle Eastern, diaspora, or multicultural audiences.
Company at a glance
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?