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Dermatouch

Visual Merchandiser

Ahmedabad City · On-site₹20k – ₹30k
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About this role

Role Overview 

As a Visual Merchandiser at Dermatouch, you will be responsible for ensuring that our products are displayed, promoted, and managed effectively across retail outlets and modern trade partners. You will act as a key link between our sales, marketing, and supply chain teams — ensuring brand consistency, stock availability, and visibility in the market. 

The VM is the in-store brand ambassador who ensures Dermatouch is always visible, planogram-compliant, and shopper-ready across 75 assigned stores. You directly impact offtake — a well-maintained Dermatouch shelf converts browsers to buyers. This is a field-intensive, ownership-driven role.

● Visit all 75 assigned stores every month — minimum frequency per chain as per KAM instruction
● Install and maintain correct Dermatouch planogram at shelf — brand block, hero SKU placement, shelf talkers,
wobblers, header cards
● Install CTU (Counter Top Units), FSUs (Free Standing Units), and gondola end materials as per deployment plan
● Conduct shelf share audit at every visit — count and record Dermatouch facing share vs top 3 competitors
● Photograph shelf after every visit — submit photos with daily visit report via WhatsApp to KAM
● Flag OOS SKUs same day — never leave a store without reporting a stockout to KAM and entering into tracker
● Conduct brief (5-minute) product awareness chat with 1–2 store staff per visit — focus on top 3 hero SKUs
● Report any competitor new display, new planogram, or brand displacement immediately to KAM
● Ensure brand materials are fresh, undamaged, and correctly placed — replace damaged POSM on every visit
● Submit weekly store visit report to KAM every Friday by 6pm — all photos, OOS list, shelf share data
● Coordinate with KAE on replenishment gaps — if store is OOS and KAE has already been notified, follow up on
status
● Support festive display installation (Oct–Nov) in assigned stores — gondola end, seasonal POSM, sampling event
setup




Requirements

● Strong eye for brand presentation, shelf aesthetics, and planogram execution
● Prior experience in FMCG, pharmacy, or beauty retail merchandising preferred

● Comfortable with high-frequency field work — 8–10 store visits per day consistently
● Good photography skills on mobile — shelf photographs are a key deliverable
● Basic MS Excel and WhatsApp reporting discipline
● Familiarity with pharma retail / pharmacy store environment
● Physically fit, self-motivated, and comfortable with travel within city/region
● Prior VM or field sales experience with a beauty/skincare brand (OTC or derma cosmetics)
● Existing familiarity with assigned chain stores (Apollo, H&G, Guardian, Reliance, Medplus, Noble, Medkart)
● Basic product knowledge of skincare actives — can answer simple shopper/staff questions
● Two-wheeler (for local coverage in suburban or multi-zone cities)

Benefits

  • Opportunity to work with a fast-scaling D2C skincare brand.

  • Exposure to brand marketing, retail operations, and consumer experience.

  • Dynamic work environment with strong learning and growth potential.



    • Company at a glance

    Everyone encounters various skin issues related to Acne, Scars & Marks, Pigmentation, Dark Circles, Dry & Dull Skin, Sensitive Skin, Damaged Skin! Covering skin issues with make-up and toxic cosmetics can adversely affect skin health, eventually lowering one’s confidence and self-esteem.

    Even though we are overly exposed to the sun & pollution, facing hormonal imbalances, or stressed with lifestyle habits, We all deserve to have glowing and healthy skin!

    DERMATOUCH specializes in DERMOCOSMETICS. We are committed to provide skin safe formulations infused with clinically proven actives to address various issues of skin and own a significant space in consumers’ skincare rituals.
    Our wide array of products give you a supple, healthy, and even toned complexion while eliminating skin problems!

    Our Vision

    DERMATOUCH has the vision to be the most preferred dermocosmetics skincare regimen brand to help customers achieve flawless skin irrespective of complexion.

    Our Core Values - Transparency, Simplicity, Respect, Results

    Our Purpose

    Go Beyond Your Appearance & Shift the focus from - #fairtoflawless!
    There is an age-old and coetaneous obsession with the fair complexion for being recognized as adorable and admirable.

    We believe that now we should shift the focus from fair to flawless skin. Hence, we have curated skin safe formulations to address skin impurities and problems to help our consumers achieve flawless skin irrespective of complexion.

    Nourish your skin effortlessly in the best possible way with DERMATOUCH!

    Founded2021
    Team Size51-200 employees
    WorkspaceOn-site
    IndustryPersonal Care Services
    Location
    Ghatlodiya Taluka, Gujarat, India
    Websitedermatouch.com
    LinkedInLinkedIn

    Top Benefits

    • Opportunity To Work With A Fast-scaling D2c Skincare Brand
    • Exposure To Brand Marketing, Retail Operations, And Consumer Experience
    • Dynamic Work Environment With Strong Learning And Growth Potential

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