Performance Marketing Manager

Ahmedabad City · On-site₹80k – ₹90k

About this role

  • Plan, execute & optimize paid campaigns across Meta, Google (Search, Display, Shopping), YouTube & Affiliates.

  • Manage daily budgets, bidding strategies, pacing and ROAS-driven outcomes.

  • Build & optimize acquisition funnels for D2C website – landing pages, content, audiences, retargeting.

  • Work closely with creative, content & brand teams to develop high-converting ad creatives.

  • Create A/B tests for messaging, audience, and creative variations; track learning outcomes.

  • Analyze campaign data to generate weekly/monthly insights & performance improvements.

  • Reduce CAC and increase ROAS through experimentation, retention loops & remarketing.

  • Track key metrics: CTR, CAC, ROAS, LTV, CVR, AOV, RCR, repeat purchases.

  • Collaborate with marketplace teams (Amazon/Flipkart/Nykaa) to improve paid visibility and performance.

  • Explore emerging performance channels — Influencer-driven performance, affiliates, UGC etc.



  • Requirements

    • Have 4–6 years of experience in D2C/Performance marketing (Beauty, FMCG or Consumer brands preferred).

    • Are obsessed with metrics, dashboards and campaign ROAS.

    • Can scale budgets without compromising profitability.

    • Have hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo/SMS channels.

    • Love experimenting, testing hypotheses and optimising funnels.

    • Think like a growth hacker, execute like a performance marketer.



    Benefits

  • Ownership and freedom to build Dermatouch’s growth engine.

  • High-growth environment with fast decision cycles.



  • Company at a glance

    Everyone encounters various skin issues related to Acne, Scars & Marks, Pigmentation, Dark Circles, Dry & Dull Skin, Sensitive Skin, Damaged Skin! Covering skin issues with make-up and toxic cosmetics can adversely affect skin health, eventually lowering one’s confidence and self-esteem.

    Even though we are overly exposed to the sun & pollution, facing hormonal imbalances, or stressed with lifestyle habits, We all deserve to have glowing and healthy skin!

    DERMATOUCH specializes in DERMOCOSMETICS. We are committed to provide skin safe formulations infused with clinically proven actives to address various issues of skin and own a significant space in consumers’ skincare rituals.
    Our wide array of products give you a supple, healthy, and even toned complexion while eliminating skin problems!

    Our Vision

    DERMATOUCH has the vision to be the most preferred dermocosmetics skincare regimen brand to help customers achieve flawless skin irrespective of complexion.

    Our Core Values - Transparency, Simplicity, Respect, Results

    Our Purpose

    Go Beyond Your Appearance & Shift the focus from - #fairtoflawless!
    There is an age-old and coetaneous obsession with the fair complexion for being recognized as adorable and admirable.

    We believe that now we should shift the focus from fair to flawless skin. Hence, we have curated skin safe formulations to address skin impurities and problems to help our consumers achieve flawless skin irrespective of complexion.

    Nourish your skin effortlessly in the best possible way with DERMATOUCH!

    Founded2021
    Team Size51-200 employees
    WorkspaceOn-site
    IndustryPersonal Care Services
    Location
    Ghatlodiya Taluka, Gujarat, India
    LinkedInLinkedIn

    Top Benefits

    • Ownership and freedom to build growth engine
    • High-growth environment with fast decision cycles

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