Key Account Manager
About this role
We are looking for a results-driven Key Account Manager to manage and grow key modern trade accounts. The role involves driving business with national and regional retail chains, strengthening buyer relationships, ensuring product availability and visibility, managing distributor performance, and executing trade marketing initiatives to achieve sales and profitability targets.
Key Responsibilities
- Manage end-to-end relationships with assigned Modern Trade chains and key buyers.
- Drive monthly primary (sell-in) and secondary (sell-out) sales targets across assigned accounts.
- Secure new SKU listings, range expansion, and negotiate shelf space with category managers.
- Plan and execute in-store visibility initiatives, including gondola ends, displays, POSM, and promotional campaigns.
- Share regular business reviews, sales performance, and new product proposals with retail partners.
- Ensure planogram compliance and effective in-store execution in coordination with the Visual Merchandising team.
- Coordinate with distributors to ensure timely replenishment, minimize out-of-stock situations, and maintain service levels.
- Plan and execute festive promotions, stock build-up, bundle offers, and sampling activities across key accounts.
- Prepare and submit weekly sales trackers and monthly business performance reports to management.
- Collaborate with the Marketing team to develop chain-specific promotional materials and campaigns.
- Identify new Modern Trade business opportunities and prepare commercial proposals for expansion.
Requirements
- Proven track record of managing national pharmacy/beauty MT chains
- Strong commercial negotiation — listing fees, margins, promotional budgets, planogram space
- Excellent relationship management with category buyers and area managers
- Data-driven — comfortable using sell-out dashboards, chain portals), and Excel trackers
- Ability to manage a multi-city team (VMs, KAEs) with strong remote coordination
- Understanding of trade margins, channel economics, and NBR profitability
- High ownership mentality — proactive, not reactive
Company at a glance
Everyone encounters various skin issues related to Acne, Scars & Marks, Pigmentation, Dark Circles, Dry & Dull Skin, Sensitive Skin, Damaged Skin! Covering skin issues with make-up and toxic cosmetics can adversely affect skin health, eventually lowering one’s confidence and self-esteem.
Even though we are overly exposed to the sun & pollution, facing hormonal imbalances, or stressed with lifestyle habits, We all deserve to have glowing and healthy skin!
DERMATOUCH specializes in DERMOCOSMETICS. We are committed to provide skin safe formulations infused with clinically proven actives to address various issues of skin and own a significant space in consumers’ skincare rituals.
Our wide array of products give you a supple, healthy, and even toned complexion while eliminating skin problems!
Our Vision
DERMATOUCH has the vision to be the most preferred dermocosmetics skincare regimen brand to help customers achieve flawless skin irrespective of complexion.
Our Core Values - Transparency, Simplicity, Respect, Results
Our Purpose
Go Beyond Your Appearance & Shift the focus from - #fairtoflawless!
There is an age-old and coetaneous obsession with the fair complexion for being recognized as adorable and admirable.
We believe that now we should shift the focus from fair to flawless skin. Hence, we have curated skin safe formulations to address skin impurities and problems to help our consumers achieve flawless skin irrespective of complexion.
Nourish your skin effortlessly in the best possible way with DERMATOUCH!
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