Retail Experience & Activation Executive

Retail Experience & Activation Executive
Location & Hours

• UK, Field based
• Reports to Retail Experience & Activation Manager

Role Purpose
Plays a key role in improving the overall customer experience, increasing sales performance, and ensuring brand consistency across retail stores. Responsible for delivering training programs to generic retail staff, activating in-store experiences, ensuring effective product displays, and supporting the execution of brand strategies. Person Specification

• 2+ years' experience in retail training or sales.
• Experience with retail activations or product launches is advantageous.
• Strong understanding of retail environments, customer behaviour, and sales techniques.
• Excellent communication, presentation, and interpersonal skills.
• Ability to analyse retail performance data and develop actionable strategies to improve results.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Willingness to travel to various store locations.
• Flexibility to work varied hours, including weekends and holidays where required.

Personal Attributes

• Passionate about delivering exceptional customer experiences.
• Confident trainer and communicator.
• Strong relationship-building and influencing skills.
• Proactive and self-motivated.
• Commercially aware with a focus on driving sales performance.
• Adaptable and able to manage multiple priorities.
• Positive ambassador for the brand and its values.

Training & Development

• Deliver brand training programs for generic store retail staff on brand heritage, product knowledge, and operational procedures.
• Evaluate training effectiveness through feedback, assessments, and performance metrics.
• Ensure generic store staff are up to date with product launches, promotions, and retail trends.

Retail Activation & Execution

• Collaborate with the National Account Manager to execute in-store activations and events that drive sales, improve customer engagement, and create brand awareness.
• Coordinate with retail teams and visual merchandising teams to ensure in-store displays are aligned with brand guidelines and promotional strategies.
• Ensure retail locations are fully equipped and prepared for product launches and promotional activities.
• Collect and report on customer feedback and sales data during and after activations to measure success.
• Drive the community influencer program through building strong relationships, driving treatments, and supporting influencer events.

Product Knowledge & Brand Ambassador

• Stay up to date with the latest product offerings, features, and benefits to ensure training programs remain relevant and accurate.
• Serve as a brand ambassador, representing the company’s values and ethos internally to staff and externally to customers and influencers.
• Represent the brand as an expert at masterclasses and events.
• Build strong relationships with store management and marketing teams.
• Private Health Care with Vitality and Medicash
• Life Assurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection. 
• A 5% pension contribution from the company as well as access to a pension’s advisor.
• Your Birthday off work!
• 5 paid sick days per year
• £70 monthly product allocation
• Access to new product innovation before they hit the shelves so that you can experience the products first-hand
• 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Tatcha, and Murad. 
• Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
• The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.