Social Media & Community Manager
About this role
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
The Social Media & Community Manager is responsible for executing DeMellier's social media and community strategy, bringing the brand to life through engaging content, meaningful customer interactions and best-in-class social storytelling. Working closely with the Senior Brand Marketing Manager, this role supports the delivery of integrated marketing campaigns across all social platforms, ensuring content aligns with the wider brand strategy and commercial objectives. Combining creativity with data-driven insight, the Social Media & Community Manager identifies opportunities to grow brand awareness, strengthen customer engagement and build an engaged community while continuously optimising social performance and embracing new platforms, trends and technologies.
- 5+ years' experience managing social media and community for a premium or luxury fashion, beauty or lifestyle brand.
- A creative mindset with a passion for storytelling and an instinct for identifying engaging content opportunities.
- Strong understanding of luxury branding, aesthetics and customer expectations.
- Proven experience creating engaging, social-first content across multiple platforms.
- Excellent copywriting skills with meticulous attention to detail.
- Deep understanding of Instagram, TikTok, Youtube, Pinterest, LinkedIn and emerging social platforms.
- Experience using social scheduling and analytics platforms such as Later, Sprout Social or Meta Business Suite.
- Strong understanding of social media analytics and the ability to interpret data to optimise performance.
- Highly organised, proactive and able to manage multiple projects simultaneously.
- Own the day-to-day management of DeMellier's social media channels, including Instagram, TikTok, Youtube,Pinterest, LinkedIn, Facebook and emerging platforms.
- Plan, schedule and publish content aligned with the brand calendar and wider marketing campaigns.
- Write engaging, on-brand copy that reflects DeMellier's tone of voice.
- Work closely with the Creative and Marketing teams to deliver compelling social-first content that supports product launches, campaigns and brand storytelling.
- Maintain a consistent publishing schedule while identifying opportunities for reactive and trend-led content where appropriate.
- Propose, develop and deliver engaging, social-first content that reflects DeMellier's brand identity and resonates with our audience.
- Proactively identify opportunities to create authentic, engaging content by capturing brand moments and stories across the business.
- Collaborate closely with the Creative, PR and Marketing teams to maximise content opportunities and support wider brand campaigns.
- Build and nurture an engaged online community by responding to comments, direct messages and customer interactions in a timely and brand-appropriate manner.
- Foster meaningful relationships with customers, creators and brand advocates to strengthen loyalty and engagement.
- Identify opportunities to extend the DeMellier community beyond digital channels through thoughtfully curated events and activations that strengthen customer relationships and bring the brand to life.
- Monitor brand sentiment and escalate customer service queries where appropriate.
- Encourage conversation and identify opportunities to increase community engagement organically.
- Support the execution of seasonal campaigns, product launches and collaborations across social channels.
- Work closely with the PR and Influencer teams to amplify creator content across owned channels.
- Identify opportunities to leverage user-generated content and secure permissions where required.
- Support content planning around key commercial and brand moments.
- Monitor and report on social media performance, providing regular insights and recommendations.
- Track engagement, reach, audience growth, traffic and conversion metrics.
- Stay informed on competitor activity, platform developments and luxury social media trends, recommending new ideas and best practices.
- Utilise AI tools to support content ideation, copy development, social planning and workflow efficiency while maintaining DeMellier's tone of voice and brand standards.
- Use AI to assist with trend research, competitor analysis and audience insight generation to inform social content planning.
- Explore emerging AI tools and platform capabilities to improve content creation, community management and campaign execution.
- Hybrid working
- Annual Leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Free gift DeMellier bag on successful probation
Company at a glance
DeMellier is a fast-growing award-winning contemporary handbag brand based in London. It was named a 2016 Brand of Tomorrow and won the 2018 Emerging Talent Award by Luxury British Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. DeMellier handbags have become a favourite among strong women all over the world, including celebrities such as Beyoncé, Emily Blunt and January Jones among others.
DeMellier was founded by Mireia Llusia-Lindh. Mireia was born in Barcelona and after having lived in a number of different cities she settled in London, which she now calls home. She attended university in Barcelona and Switzerland and received an MBA from Harvard Business School. She further developed her business skills and passion for fashion working as a strategy advisor to numerous consumer and luxury goods firms such as Burberry and LVMH. Mireia launched DeMellier with the mission to design in a new way, create products that women would treasure but that would also empower them while giving back through the brand's permanent charity initiative.
All DeMellier handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials and for every bag purchased DeMellier funds lifesaving vaccines and treatments aimed to save the life of a child in need through their permanent charity initiative 'A Bag, A Life' in collaboration with SOS Children's Villages and local vaccine providers.
Top Benefits
- Hybrid-working policy
- Annual Leave package increases with tenure
- Enhanced company maternity policy
- Employee Discount (50% off stock, up to 90% off seasonal sample sales)
- Free DeMellier bag upon successful probation
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