Manager Marketing, MCG

The opportunity

Delaware North Australia is seeking an experienced and commercially minded Manager Marketing to lead marketing strategy and execution across our hospitality, retail, events, and premium experiences at the Melbourne Cricket Ground (MCG). This is a unique opportunity to step into a newly created role and build something your own. Working closely with the Melbourne Cricket Club (MCC), venue stakeholders, and internal teams, you'll drive innovative marketing initiatives that elevate our brand, grow revenue, and create unforgettable guest experiences across both match day and non-match day operations.

 

Shape the future of hospitality, events and experiences at Australia's most iconic sporting venue. Whether it's promoting exclusive hospitality packages, premium dining experiences, retail offerings, or major events, you'll play a pivotal role in shaping how millions of guests engage with our business every year.

What we offer

• Own and lead marketing for Delaware North at one of Australia's most recognised venues
• Influence marketing strategy across hospitality, events, retail, and experiences
• Manage significant campaign activity and marketing investment
• See your ideas translate into measurable commercial outcomes
• Join a global hospitality leader renowned for creating memorable guest experiences

What you will do?

• Develop and deliver integrated marketing strategies that drive awareness, enquiries, revenue, and business growth
• Lead multi-channel campaigns across digital, social media, venue, stakeholder, and traditional marketing channels
• Drive brand visibility and guest engagement across hospitality venues, food and beverage offers, retail concepts, and event experiences
• Create and manage content calendars, media schedules, and promotional campaigns aligned with commercial objectives
• Collaborate with external agencies, suppliers, and industry partners to maximise campaign effectiveness
• Monitor, analyse, and report on marketing performance, using insights to optimise future campaigns and investment decisions
• Identify new market opportunities and innovative ways to grow audience engagement and revenue

More about you

• Demonstrated success in marketing, brand management, demand generation, or commercial marketing roles
• Experience delivering integrated campaigns across digital, social, stakeholder, venue, and traditional marketing channels
• Strong commercial acumen with the ability to connect marketing activity to business performance
• Experience managing agencies, campaign budgets, creative development, and marketing programs from concept to execution
• Excellent stakeholder management skills with the ability to influence and build trusted relationships
• Strong analytical capabilities with experience using marketing, reporting, and performance platforms
• A proactive and curious mindset with the confidence to challenge, innovate, and identify new opportunities
• Hospitality, tourism, entertainment, retail, sport, or events marketing experience will be highly regarded, as well as qualifications in Marketing or Business

The application period will close on 30/09/2026, unless a successful qualified candidate is identified sooner.

Who we are

The Melbourne Cricket Ground (MCG) stands as Australia’s most iconic sporting venue and the largest stadium in the Southern Hemisphere, with capacity for over 100,000 fans. Renowned for hosting blockbuster AFL clashes, international cricket, and major entertainment events, the MCG is also a premier destination for concerts, special occasions, and non-event-day functions. Beyond the action on the field, Delaware North offers a variety of retail food and beverage options, premium hospitality, and multipurpose spaces for corporate and private events. A true cultural landmark, the MCG delivers unforgettable experiences at the heart of Melbourne’s sporting and entertainment scene.