Senior Marketing Analyst
About this role
Senior Marketing Analyst
Department: 10-895 - Marketing - Marketing
Employment Type: Permanent - Full Time
Location: UK - London
Description
What You'll Be Doing:
- Design, build, and maintain dashboards and reporting suites in Looker, ensuring marketing performance data is accurate, timely, and accessible to stakeholders across the business
- Write and optimise complex SQL queries in Snowflake to extract, transform, and model marketing and customer data from DAZN's data warehouse
- Use Deepnote (or similar notebook environments) for deeper ad-hoc analysis, exploratory data work, and building repeatable analytical workflows
- Query and interpret the GA4 export dataset in BigQuery, working directly with the raw event-level schema to support campaign measurement, attribution, and web/app behavioural analysis
- Build and maintain Excel-based models and analyses where needed, including budget summaries, ad-hoc calculations, and stakeholder-ready outputs
- Partner with performance marketing, brand, and CRM teams to define and track key marketing metrics (e.g. CAC, ROAS, CPA, LTV, conversion rates)
- Translate business questions into structured analyses, presenting findings and recommendations clearly to non-technical stakeholders, including senior leadership
- Support budget planning and allocation decisions with data-driven modelling across markets and channels
- Maintain data governance standards for marketing datasets, including documentation of metric definitions and data lineage
- Identify opportunities to automate recurring reporting and improve the efficiency of the analytics function
- Collaborate with data engineering to influence the underlying data model where it affects marketing reporting needs
- Mentor junior analysts on best practices in SQL, dashboarding, and analytical rigour
What You'll Bring:
- Strong Looker skills, including familiarity with LookML (Looker's proprietary modeling language, not machine learning) — dashboard design and troubleshooting; full LookML fluency can be developed on the job
- Strong Snowflake proficiency: writing efficient, well-structured SQL against large-scale datasets; understanding of warehouse performance and cost considerations
- Working knowledge of Deepnote (or comparable notebook tools such as Jupyter): comfortable using Python/SQL in a notebook environment for analysis beyond dashboarding
- Confident with Google Analytics and Excel
- Solid grounding in marketing metrics and measurement frameworks across paid, owned, and earned channels
- Ability to communicate technical findings to non-technical audiences, including senior stakeholders
- Experience working in fast-paced, multi-market organisations is a plus, ideally within media, streaming, or sports/entertainment
- Comfortable balancing competing stakeholder priorities and managing ambiguity
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- 25 days annual leave
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Enhanced parental leave
- Electric vehicle benefit option
- Learning and development resources
- Flexible working
- Internal speaker series and events
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