Senior Acquisition Manager M/F/D
About this role
Senior Acquisition Manager M/F/D
Department: 84-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent
Location: Germany - Munich
Description
This role is based in Munich.
What You’ll Be Doing:
- Performance Marketing Operations: Manage the day-to-day operation of DAZN's DACH performance marketing channels together with the central media team. Be go-to-person in market for the Affiliate programe to optimize existing partners and onboard new ones. Ensure that all activities are executed efficiently and working agains specified targets.
- Conversion Funnel Optimisation: Collaborate with Product & Technology teams to optimize the DACH subscriber acquisition funnel — from ad click through landing page to sign-up flow. Identify and diagnose funnel drop-off points, develop hypotheses for improvement, and work cross-functionally to implement and test optimization initiatives.
- Sporting Calendar & Event Campaign Activation: Develop and manage a detailed DACH acquisition campaign calendar that aligns marketing activity with key sporting moments and tentpole events across the different DAZN products in DACH markets.
- Data Analysis & Performance Reporting:
- Develop and maintain comprehensive DACH acquisition performance dashboards to identify drivers of success or underperformance, and translating findings into actions & optimisations. Prepare regular performance reviews for the wider commercial team. Work closely with the Analytics teams to constantly evolve and improve reporting capabilities.
- Forecasting & Budget tracking: Work with Finance teams to ensure accurate budget tracking & financial reporting for customer acquisition. Use historic data & insights to inform regular forecasting and setting of commercial acquisition targets to achieve business success.
What You’ll Bring:
- 3-5 years of progressive experience in digital marketing, performance marketing, acquisition marketing, or growth marketing, with a strong preference for experience within the DACH region.
- Proven track record of planning, executing, and optimising large-scale digital acquisition campaigns that deliver measurable subscriber/customer growth and CPA efficiency.
- Deep hands-on experience managing performance marketing channels at scale
- Experience working within or alongside the sports media, digital entertainment, OTT/streaming, telecommunications, or consumer subscription sectors in the DACH.
- Understanding of subscription business models, including trial mechanics, conversion funnels, and the relationship between acquisition quality and downstream retention.
- Experience working within a matrixed, international organisation where collaboration across functions and geographies is essential.
- Fluent language skills in English and German
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- 30 Days Annual Leave
- Pension Contributions Up to 3%
- Family Friendly Community
- Learning And Development Resources
- Mobile Working Opportunity
- Internal Speaker Series And Events
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