Head of Strategic Planning
About this role
Head of Strategic Planning
Department: RS-648 - Media - Ads Strategy
Employment Type: Permanent - Full Time
Location: US - New York
Description
DAZN is the world's leading sports entertainment platform, delivering premium live and on-demand sports to millions of fans across more than 200 markets. As DAZN continues to expand its global advertising business, we are investing in data, insights, and measurement capabilities that help brands better understand, reach, and engage passionate sports audiences.
We are seeking an innovative Head of Strategic Planning, US, within our Advertising function. Reporting into the VP, Strategic Planning, working day to day with DAZN's North America commercial leadership
The Opportunity
DAZN holds exclusive broadcast rights across a growing portfolio of regional teams and is building the commercial infrastructure to monetize that audience at scale: rate cards, packaging, inventory forecasting and reporting that let a small commercial team sell with the credibility of a much larger one.
This role sits at the centre of that build. It owns the strategic planning engine behind DAZN's US Regional and local ad sales business, turning a fast-moving rights portfolio into sellable, forecastable, well-priced ad inventory, and giving a lean sales team the tools and data to compete from day one.
Salary Range: $160,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.
What You'll Be Doing:
- Own regional sales planning and inventory mix strategies, recommending adjustments based on team performance, rights changes, and pipeline opportunities.
- Analyse sales performance to identify trends, optimise packaging, and recommend pricing improvements to maximise revenue.
- Manage CPM-based rate cards and tiered advertising packages across regional sports teams, ensuring pricing remains competitive and commercially effective.
- Develop inventory forecasting models that connect available ad inventory, audience insights, and sales opportunities.
- Provide audience, demographic, and market insights to strengthen the value proposition of regional and local sports inventory.
- Own CRM accuracy and reporting processes, ensuring sales activity supports effective forecasting, performance tracking, and decision-making.
- Deliver KPI reporting, market benchmarking, and actionable recommendations to improve advertising performance.
- Partner with Sales, Product, Marketing, Tech, and Ad Ops teams to optimise ad products, packaging, and commercial opportunities.
What You'll Bring:
- 5+ years in advertising strategic planning, sales operations, inventory or yield management, or commercial analytics, ideally in sports media, streaming, or a rights-holder or Regional sport environment.
- Working knowledge of the US sports rights and RSN landscape: NBA, NHL, and MLB broadcast structures, and Regional sport operators
- A bias toward lean, high-leverage work. This function supports a small commercial team covering multiple markets and teams, so the tools and processes it builds need to scale without added headcount.
- Able to work independently and set priorities in a fast-moving, still-forming commercial function.
- Comfortable being the single point of ownership for pricing, inventory, and CRM in the US, with judgment on when to escalate versus decide.
- Strong cross-functional operator who builds trust quickly with sales, product, data, ad ops, and finance.
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- Paid time off
- Health benefits
- Dental care
- Eye care
- Sick time package
- Parental leave
- Voluntary benefits
- Life insurance
- Personal accident insurance
- Short-term disability
- Long-term disability
- 401(k) retirement plan
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