Head of Global Research & Measurement
About this role
Head of Global Research & Measurement
Department: RS-648 - Media - Ads Strategy
Employment Type: Permanent - Full Time
Location: US - New York
Description
DAZN is the world's leading sports entertainment platform, delivering premium live and on-demand sports to millions of fans across more than 200 markets. As DAZN continues to expand its global advertising business, we are investing in data, insights, and measurement capabilities that help brands better understand, reach, and engage passionate sports audiences.
Salary Range: $170,000 - $200,000. This is hybrid role which will be based mostly on site from our New York office.
What You'll Be Doing:
- Lead DAZN’s global commercial research and insights strategy to support advertising revenue growth and strengthen market positioning.
- Develop audience narratives, consumer insights, category trends, and thought leadership that showcase the value of DAZN’s sports fans.
- Own the global advertising measurement strategy across brand, performance, sponsorship, attribution, incrementality, reach, and attention metrics.
- Build audience intelligence frameworks, segmentation models, and planning tools to help advertisers effectively engage high-value sports audiences.
- Partner closely with Sales, Marketing, and commercial teams to deliver impactful client pitches, insights, and data-driven narratives that drive growth.
- Establish and manage strategic partnerships with leading research and measurement organisations to enhance DAZN’s measurement capabilities and industry presence.
- Create innovative measurement solutions with agencies and advertisers while helping shape best practices across the wider advertising ecosystem.
- Build and lead a high-performing global team across commercial research, audience insights, marketing science, analytics, and data visualisation.
What You'll Bring:
- 8+ years’ experience in advertising research, audience measurement, marketing science, analytics, or commercial insights.
- Proven leadership experience within media, streaming, television, digital publishing, advertising technology, agencies, or measurement organisations.
- Experience working with major agencies, advertisers, and enterprise-level clients to deliver commercial insights and measurement solutions.
- Track record of leading global teams and collaborating across multiple regions and markets.
- Deep expertise in cross-platform advertising measurement, audience analytics, and brand effectiveness.
- Strong understanding of attribution, sponsorship measurement, streaming advertising, and first-party data strategies.
- Experience applying research methodologies and consumer insights to influence commercial decision-making.
- Passionate about sports media, digital platforms, and using data to drive advertiser value.
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- Paid time off
- Health benefits
- Dental care
- Eye care
- Sick time package
- Parental leave
- Voluntary benefits
- Life insurance
- Personal accident insurance
- Short-term disability
- Long-term disability
- 401(k) retirement plan
- Learning and development resources
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