CRM Manager
About this role
CRM Manager
Department: 21-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: US - New York
Description
Reporting into the Senior CRM Manager, this role will focus on Boxing across the US and international Growth Markets.
You will take ownership of end-to-end CRM campaign delivery, supporting key fight nights, PPV events and broader lifecycle activity. The role requires confidence working across segmentation, personalisation, copywriting, creative briefing and optimisation, alongside a strong commercial mindset.
No two days look the same, and you'll be at the heart of some of the biggest moments in the boxing calendar, helping shape how fans experience DAZN.
Salary Range: $60,000 - $80,000
What You'll Be Doing:
- Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention and subscriber growth.
- Own CRM activity across key events including fight schedules, major bouts, PPV campaigns and always-on lifecycle programmes.
- Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
- Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
- Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
- Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
- Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
- Work cross-functionally with product, content, data and analytics teams across international markets.
- Build strong stakeholder relationships and operate effectively within a global matrix organisation.
What You'll Bring:
- 2+ years' experience in a CRM role
- Proven experience delivering end-to-end CRM campaigns in a commercial environment.
- Strong copywriting skills with an eye for creative detail and audience relevance.
- Confidence working across segmentation, personalisation and CRM lifecycle activity.
- Experience managing multiple priorities in a fast-paced, deadline-driven setting.
- Excellent stakeholder management and communication skills.
- Strong problem-solving skills and a proactive approach to delivering results.
- Ability and willingness to work closely with UK and European teams.
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- Paid Time Off
- Health Benefits
- Dental Care
- Eye Care
- Sick Time Package
- Parental Leave
- Basic Life Term Insurance
- Personal Accident Insurance
- Short-term Disability
- Long-term Disability
- 401(k) Retirement Plan
- Learning and Development Resources
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