Creative Lead
About this role
Creative Lead
Department: RS-803 - Content - P&E - Creative Services
Employment Type: Permanent - Full Time
Location: US - New York
Description
Salary Range: $120,000 - $150,000
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
- Be a key senior leader in DAZN’s internal global creative agency, Balboa Global.
- Lead the creative vision and execution of marketing campaigns supporting NBA and NHL regional rights portfolios in market.
- Develop innovative campaign concepts that drive brand awareness, tune-in, fan engagement, subscription acquisition, and retention.
- Ensure consistent brand storytelling across all consumer touchpoints.
- Translate business objectives into compelling creative strategies and audience-focused campaigns
- Oversee end-to-end development of integrated marketing initiatives, including:
Season launches, Rivalry and marquee matchups, Playoff campaigns, Streaming and subscription promotions, Community and fan engagement initiatives, Sponsorship and partnership activations, Create campaign frameworks adaptable across multiple regional markets while maintaining local relevance.
- Direct the creation of creative assets across: Broadcast promotions, Video and motion graphics, Social media content, Digital advertising, Out-of-home advertising, Radio, CRM and email marketing, Experiential and event branding
- Partner with internal production teams, agencies, designers, editors, and freelancers to deliver high-quality creative work.
- Lead, mentor, and inspire a multidisciplinary team of designers, copywriters, producers, editors, and creative managers.
- Foster a culture of innovation, collaboration, and creative excellence.
- Establish creative standards, workflows, and quality control processes.
- Partner closely with marketing, programming, media, partnerships, sales, social media, and analytics teams.
- Serve as the primary creative lead in discussions with league partners, team representatives, and rights holders.
- Present creative concepts and campaign strategies to executive leadership and key stakeholders.
- Utilize audience insights, performance metrics, and fan behaviour data to inform creative decision-making.
- Continuously optimize campaign effectiveness through testing, measurement, and post-campaign analysis.
- Stay ahead of emerging trends in sports marketing, digital media, fan engagement, and content consumption.
What You'll Bring:
- Bachelor's degree in Marketing, Advertising, Communications, Design, or a related field.
- 10+ years of creative leadership experience in sports, entertainment, media, streaming, or consumer brands.
- Proven experience leading large-scale integrated marketing campaigns.
- Strong portfolio demonstrating exceptional creative thinking, storytelling, and brand-building capabilities. Experience managing and developing high-performing creative teams.
- Deep understanding of sports culture, fan engagement, and live-event marketing.
- Expertise across video, digital, social, broadcast, and traditional creative channels.
- Strong presentation, communication, and stakeholder management skills.
Benefits
Company at a glance
We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.
We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.
As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.
For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global.
We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews.
If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.
We look forward to hearing from you!
Top Benefits
- Access to DAZN
- Paid time off
- Health benefits
- Dental care
- Eye care
- Sick time package
- Parental leave
- Voluntary benefits
- Life insurance
- Personal accident insurance
- Short-term disability
- Long-term disability
- 401(k) retirement plan
- Learning and development resources
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